Countless publications and blogs, including this blog, have been dedicated to answering what is the “ROI [...]
I’ve been working in the SEO field for over 10 years and have even done Y2K SEO campaigns. And [...]
Last week, I decided to review the number of followers an official agency twitter account had versus [...]
The Right Social Media Marketing Components for an Agency? For the past few months, I’ve been rethinking what it means to have a Social Media Marketing line in a Strategy-focused Interactive agency. As Alisa Leonard-Hansen from iCrossing says, there’s technically no such thing as Social Media – it is just that the web is social. So where does this leave us: Clients asking about “What [...]
Countless publications and blogs, including this blog, have been dedicated to answering what is the “ROI of Social Media.” The question, however, is misguided. To be sure, this is the question your COO and CFO is asking, but greater men and women reply back and answer the question with what they should be asking. We need to keep in mind two things: “There is not such thing as Social Media ROI”; and, “We [...]
I’ve been working in the SEO field for over 10 years and have even done Y2K SEO campaigns. And in the past three of those years, I have more keenly focused on SEO and how it relates and integrates with PPC, analytics and Social Media. Well 3 months ago I was promoted by e-storm international to the position of Director of Marketing Services. Woohoo! To be sure, Director of Marketing Services is an interesting [...]
Last week, I decided to review the number of followers an official agency twitter account had versus some of their high-profile employees. For most Social Media Practitioners, the results I found were not surprising: More people followed the individual behind the Agency name, rather than the official Agency presence themselves. But rather this data go to waste, I figure I share some of it with you… A [...]
Stanford's iPhone Application Programming Course Online 1 Million iPhone Application Course Downloads… It was announced yesterday that Stanford’s iPhone Application Programming courses have been downloaded over 1 million times on Apple’s iTunes University. Stanford University’s move to allow anyone with access to iTunes to download a high-quality video of their iPhone Application [...]
