Good question.

I think those type of navigation searches are no different than bookmarked or direct type-in searches in terms of behavior. The analytics data of clients I’ve worked with seems to also confirm this, but if you have differing stats please let me know.

Indeed, there’s a joke that enough people who have Yahoo! as their homepage (Via SBC ISP et al), but yet still type in ‘www.google.com’, that Yahoo knows suggests to the user to “Want to Search with Yahoo?” instead.

More important, the concept of visitor intent is deeply nuanced. Reviewing word lists and groups reveals information on a subset of the visitors, but what about the (usually much larger) group of search -sourced prospects who go to Google and type in http://www.companyname.com?

What can we infer about these people that will inform our landing page treatment?

Thank you for stopping by. I’m sure we’ll get a chance to meet at SES San Jose one way or another.

I would like to know more about OTTO Digital sometime. Is it still in stealth or only for current Offermatic clients?

Cheers,

Daniel

Thanks for the kind words. Good luck with your blog and hopefully we’ll get a chance to meet at SES San Jose.

Joanthan