Comments on: Social Media Saturation?

By: Daniel R

Daniel R — Thu, 16 Oct 2008 07:14:55 +0000

Hi James,

I can see two sides to that question. On one hand, I’ve been somewhat distrustful of some review sites with concerns that some of the reviews are fake. Yet, in the long run – it takes a very sustained effort to fake buzz on Blogs, Twitter, Facebook etc. It can be done and I have even contacted by companies offering this, but I can’t imagine it being sustainable – in terms of the cost and time to create artificial buzz.

And sooner or later, such guerilla marketing tactics will be uncovered – tarnishing one’s brand – and illegal in some countries, such as the UK.

I do think that breakdown of trust can happen when there is no general consensus on something. For example, every once in awhile I come across a product on Amazon.com, where there are enough negative and positive reviews – good reviews too – that drive me to confusion of how I should view the product. I see the same thing on Yelp, with very passionate and dialectical views about a restaurant.

Additionally, instead of a breakdown of trust you can just turning into separate online societies – so the conservative person only reads the Telegraph and FoxNews, while the liberal American only goes to BBC and NPR.

It is a good question Steve, and I dont believe that it’s all roses as some people believe.

By: Search Engine Optimisation Expert - SEO

Search Engine Optimisation Expert - SEO — Mon, 13 Oct 2008 19:41:29 +0000

By: James Johnson

James Johnson — Mon, 13 Oct 2008 19:39:17 +0000

With all the buzz about Social Media Marketing and Search Engine Optimisation using Blogs, Articles, Twitter, Digg, Squidoo and the many social bookmarking sites.

Should we be concerned that hitting future saturation will undermine the whole principle of Trust Marketing, leading to a general lack of trust for consumers as they come to realise that the content their searches are yeilding are ‘optimized’ and irrelavent results?

By: Emergence Media :: Limits to Viral Marketing - Social Media, Search Marketing, SEM, SEO

Fri, 20 Oct 2006 06:41:24 +0000

[...] Comment: This touches on two points – social media saturation and diminishing return. I think the effect of social media saturation will be an underestimated factor limiting social media marketing, but effecting the WoM space in as whole rather than say a specific marketing campaign. #3 – Viral effectiveness varies depending on price and category. Social context has a high influence on the potency of viral infection. Technical or religious books for example had more successful recommendations than general interest topics. Smaller and more tightly knit groups tend to be more conducive to viral marketing. [...]

By: Sulakshana Gopal

Sulakshana Gopal — Tue, 25 Jul 2006 02:24:30 +0000

An additional variable to consider is the drop in “site loyalty” or “depth of usage” with choices constantly growing and competing for user time. Imagine the resultant lack in involvement trasitively impacting ad performance and ROI. So more money to compete, lesser eyeballs, low ROI – sounds suicidal :)

Taking a step back, it means the concept of ‘interactive marketing’ needs to change to keep with media convergence and usage – something we know. The question is… is the industry looking that far and planning for it?