Karl Long is on a roll with two great pieces on viral and word of mouth, especially timely since August is a busy month for WOM and viral presentations at our office:
- “3 Rules For Managing Viral Marketing - What Every CMO Needs To Know”
Karl goes over how Viral Marketing and Traditional Marketing differ. - “Five Implications for The Social Media Agency - Inspired From Agency.com Youtube Pitch” (Link Updated)
Five very interesting takes - or lessons-learned - from the Agency.com Subway pitch, worth a read.
Other links to check out:
- “User-Generated Content Drives Half of U.S. Top 10 Fastest Growing Web Brands” by Nielsen//NetRatings (PDF File)
ImageShack, Heavy.com, Flickr, MySpace and Wikipedia make the list.
- “News Corp to Sell Films Online” by FT.com
Is MySpace moving into an all encompassing platform? And how far is Yahoo from doing the same (it has more properties to make it happen faster)
Hey Daniel,
thanks for the link, but the one going to karllong.com is an error. The actual article is here:
http://blog.experiencecurve.com/archives/five-implications-for-the-social-media-agency-inspired-from-agencycom-youtube-pitch
karllong.com is where I’m doing some redesign work, so I threw in some articles there to fill it in, I had no idea anyone would find them :-)
My bad, thanks,
Karl
Karl,
I’ll make the change :)
By the way, let me know if your keeping that layout on karllong.com? I might have to borrow that from you, if youre not using it. :)