Comments on: Social Media Optimization: Emergence Media’s 5 Themes of SMO http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/ Between the Internet (Social Media) and Marketing Sat, 05 Jul 2008 08:32:14 +0000 http://wordpress.org/?v=2.5 By: manish http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-31063 manish Sat, 25 Aug 2007 12:30:02 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-31063 I really find this interesting would like tohave indepth knowledge about SMO and and how to go about it I really find this interesting would like tohave indepth knowledge about SMO and and how to go about it

]]> By: Black Hat Social Media Marketing Is A Failed Concept at Marketing Mutation http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-6493 Black Hat Social Media Marketing Is A Failed Concept at Marketing Mutation Sun, 25 Mar 2007 05:54:14 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-6493 [...] Black hat SEO is meant for machines. The optimization strives to manipulate search engine algorithms. Social media sites, however, have much lower dependence on algorithms. Posts are organized by tags and categories created by human beings. Social media marketing, then, must focus on influencing people. And people are not won over by cloaking trickery and onpage optimization factors such as keyword density. [...] […] Black hat SEO is meant for machines. The optimization strives to manipulate search engine algorithms. Social media sites, however, have much lower dependence on algorithms. Posts are organized by tags and categories created by human beings. Social media marketing, then, must focus on influencing people. And people are not won over by cloaking trickery and onpage optimization factors such as keyword density. […]

]]> By: 月光沼泽-MoonSwamp http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-4490 月光沼泽-MoonSwamp Sat, 24 Feb 2007 11:29:41 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-4490 <strong>Introduction to Social Media Optimization...</strong> Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In his introduction to SMO, Rohit draws similar comparisons to SEO. SMO tactics can drive huge amounts of people to a... Introduction to Social Media Optimization…

Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In his introduction to SMO, Rohit draws similar comparisons to SEO. SMO tactics can drive huge amounts of people to a…

]]> By: Welcome Social Media Relations Agency. Wither Public Relations. at Emergence Media http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-2899 Welcome Social Media Relations Agency. Wither Public Relations. at Emergence Media Wed, 10 Jan 2007 19:49:39 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-2899 [...] As PR agencies – even cutting edge ones like Edelman (See the Vista/Vista/Blog Issue) – struggle to come to terms with how to engage social media, PR must have a mindset of shift away from pushing material into engaging, learning and shaping the conversation more intimately. Remember, its less “Old School PR” or “Cluetrain Manifesto” but “How to Win Friends and Influence People“. [...] […] As PR agencies – even cutting edge ones like Edelman (See the Vista/Vista/Blog Issue) – struggle to come to terms with how to engage social media, PR must have a mindset of shift away from pushing material into engaging, learning and shaping the conversation more intimately. Remember, its less “Old School PR” or “Cluetrain Manifesto” but “How to Win Friends and Influence People“. […]

]]> By: Idea Hatching » SMO - Social Media Optimization [Internet search, marketing & measurement e-marketing blog] http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-2824 Idea Hatching » SMO - Social Media Optimization [Internet search, marketing & measurement e-marketing blog] Tue, 09 Jan 2007 03:13:05 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-2824 [...] I will sign off today with a “mashup” or “aggregated” list of the 16 new rules of “SMO” as defined by a group discussion of this article! [...] […] I will sign off today with a “mashup” or “aggregated” list of the 16 new rules of “SMO” as defined by a group discussion of this article! […]

]]> By: An Alternative to Google Traffic - Try Social Media Marketing (SMM) .:. Joe’s Sem Blog http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-911 An Alternative to Google Traffic - Try Social Media Marketing (SMM) .:. Joe’s Sem Blog Sun, 03 Dec 2006 21:13:07 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-911 [...] Yes, SMM/SMO has rules and a good port of call to kick things off is with Rohit Bhargava’s well publicised 5 SMO Rules of Social Media. These rules seem to have gone down well in the SEO world, with a variety of bloggers adding to the growing list. Loren Baker supplies 8 more SMO rules and Lee Odden develops the list further with 3 more of his own, to bring the tally up to 16. Moving away from the rules for a moment, I really liked Daniel Riveong’s take on the rules and how to get SMO success. He assumes there are two underlying SMO success assumptions: [...] […] Yes, SMM/SMO has rules and a good port of call to kick things off is with Rohit Bhargava’s well publicised 5 SMO Rules of Social Media. These rules seem to have gone down well in the SEO world, with a variety of bloggers adding to the growing list. Loren Baker supplies 8 more SMO rules and Lee Odden develops the list further with 3 more of his own, to bring the tally up to 16. Moving away from the rules for a moment, I really liked Daniel Riveong’s take on the rules and how to get SMO success. He assumes there are two underlying SMO success assumptions: […]

]]> By: Emergence Media :: Best Post Roundup - 2 Month Anniversary - Social Media, Search Marketing, SEM, SEO http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-69 Emergence Media :: Best Post Roundup - 2 Month Anniversary - Social Media, Search Marketing, SEM, SEO Thu, 14 Sep 2006 18:55:45 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-69 [...] Social Media Optimization: Emergence Media’s 5 Themes of SMO - 2006-08-17 [...] […] Social Media Optimization: Emergence Media’s 5 Themes of SMO - 2006-08-17 […]

]]> By: david wilson http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-52 david wilson Thu, 31 Aug 2006 19:43:27 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-52 Daniel, do you see SMO as something that crosses all industry groups or is it limited to just a handful of sectors? Daniel, do you see SMO as something that crosses all industry groups or is it limited to just a handful of sectors?

]]> By: Emergence Media :: Snakes on the Plane: The Future of Marketing? Maybe. - Social Media, Search Marketing, SEM, SEO http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-43 Emergence Media :: Snakes on the Plane: The Future of Marketing? Maybe. - Social Media, Search Marketing, SEM, SEO Tue, 22 Aug 2006 06:16:32 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-43 [...] But at the same time, SoaP shows “Social Media Optimization” and highlights the need to embrace it. Instead of sending crease-and-desist letters for people making their own trailers and ads for SoaP, New Line Cinema embraced them, engaged them, invited them to screenings and talked to them. [...] […] But at the same time, SoaP shows “Social Media Optimization” and highlights the need to embrace it. Instead of sending crease-and-desist letters for people making their own trailers and ads for SoaP, New Line Cinema embraced them, engaged them, invited them to screenings and talked to them. […]

]]> By: Valentin Chirosca http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-39 Valentin Chirosca Sat, 19 Aug 2006 16:02:33 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-39 Intelligent optimization criteria! By this way for shure will result "The Flat World"! Please use images! Intelligent optimization criteria!
By this way for shure will result “The Flat World”!
Please use images!

]]> By: Rohit http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-38 Rohit Fri, 18 Aug 2006 16:34:53 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-38 By the way, there's a slight typo in my name at the end of the article. Feel free to delete this comment once you have a chance to amend. Thanks! By the way, there’s a slight typo in my name at the end of the article. Feel free to delete this comment once you have a chance to amend. Thanks!

]]> By: Rohit http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-37 Rohit Fri, 18 Aug 2006 16:33:44 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-37 Great themes Daniel - and I love the logo! You're right that SMO may not be the ideal term for all this, but as with book marketing - the title matters, right? The best thing to see is the quality of discussion from all the smart folks in the industry about this. Thanks for offering a different and highly useful "big picture" perspective. Great themes Daniel - and I love the logo! You’re right that SMO may not be the ideal term for all this, but as with book marketing - the title matters, right? The best thing to see is the quality of discussion from all the smart folks in the industry about this. Thanks for offering a different and highly useful “big picture” perspective.

]]> By: Lee Odden http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-35 Lee Odden Fri, 18 Aug 2006 11:05:56 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-35 Excellent insight Daniel. I have added a link to this post over at the <a href="http://www.thenewpr.com/wiki/pmwiki.php?pagename=SocialMediaOptimization.HomePage" rel="nofollow">SMO Wiki</a>. 16. should actually be, "Make SMO part of your process and best practices" Thanks! Excellent insight Daniel. I have added a link to this post over at the SMO Wiki.

16. should actually be, “Make SMO part of your process and best practices”

Thanks!

]]> By: Cameron http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-34 Cameron Fri, 18 Aug 2006 07:47:41 +0000 http://www.emergence-media.com/2006/08/social-media-optimization-emergence-medias-5-themes-of-smo/#comment-34 Daniel, Good stuff man, that's a very solid contribution. Daniel, Good stuff man, that’s a very solid contribution.

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