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Quick Post – September 24, 2006

Posted by Daniel R | September 24, 2006

Between work and personal life, my blogging time has dropped substantially. But, I hope to be back into it this week. So for now, here’s a roundup of articles going around:

  • “Crowdsourcing vs. community outsourcing” – Emergent Marketing
    Good article over the definition of crowrdsourcing vs. community outsourcing and the challenges its represents to do them well.
  • “Click Fraud Is Growing on the Web” – NY Times
    This click fraud article appears fresh on the heels of BusinessWeek’s more in-dept article last week. Is click-fraud picking up as a trendy story again?
  • “Click Fraud: The Dark Side of Online Advertising” – BusinessWeek
    BusinessWeek dives in deep into this issue, making it the *cover story* issue for its magazine. It also goes into some detail of “paid-to-read” groups that commit many of the click-frauds that is affecting online advertising.
  • Notes on the Ragan PR Conference from Jeremiah Owyang
    Jeremiah should be in your RSS feeds if he isnt already, here’s his notes on the Ragan PR conference. As Jermiah notes, “Robert Scoble Keynote (A blogger as a Keynote at a Traditional PR Conference, times are changing!)”
    - Day 1 Notes
    - Day 2 Notes
  • “Ask.com to Revamp Paid Search Platform” – MarketingVox
    Ask is releasing its revamped paid search platform early October. For the sake of competition, I’d love to see Ask gain greater market share over GYM (Google, Yahoo and MSN) soon.

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Posted by Jeremiah Owyang on September 24, 2006 at 4:25 pm

Thank you SO much for those wonderful links. I worked pretty hard on those notes, and I’m glad to see someone appreciates it.

Yes, it is pretty intersting that a Blogger was the kickoff speech, a podcaster closed it, and full “social media” track was devoted to the conference.

Times ARE changing.

Posted by Daniel R on September 25, 2006 at 9:10 pm

Jermiah,

No problem. Thanks for putting it up and for stopping by.

I’m curious what you thought about the overall sense of folks who attended the the conference. Enthusiastic about the changes? Where they aware or confident on where PR is headed?

Posted by Jeremiah Owyang on September 26, 2006 at 4:30 am

Most of the folks were very traditional PR, by show of hands, many folks knew WHAT Social Media is (blogs, podcasts, flickr, etc)

In some cases, folks didn’t understand RSS (Which really is NOT simple) and one time someone asked what a ‘link’ was. ouch.

But a majority did not know HOW to implment. I am thankful to have been asked to be a speaker/teacher to help folks.

Of course, I extended by business card and blog URL for further learnings.

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