Comments on: The Future of Analytics and the Fate of Page Centricity http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/ Between the Internet (Social Media) and Marketing Wed, 19 Nov 2008 03:48:47 +0000 http://wordpress.org/?v=2.6 By: Measuring Engagement Metrics for Social Media Marketing - Part 1 at Emergence Media http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-3294 Measuring Engagement Metrics for Social Media Marketing - Part 1 at Emergence Media Fri, 19 Jan 2007 09:09:45 +0000 http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-3294 [...] One question to ask while reading the process he goes through in creating the engagement metrics for his website is: is this something that can prepackaged or will it be under some form of “tabula rasa” analytics (see “The Future of Analytics and the Fate of Page Centricity“), where each website has to be specially configured? [...] [...] One question to ask while reading the process he goes through in creating the engagement metrics for his website is: is this something that can prepackaged or will it be under some form of “tabula rasa” analytics (see “The Future of Analytics and the Fate of Page Centricity“), where each website has to be specially configured? [...]

]]> By: SocialCASTER confessions from a marketing zombie http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-3176 SocialCASTER confessions from a marketing zombie Tue, 16 Jan 2007 15:49:17 +0000 http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-3176 <strong>The Page View Isn't Going Anywhere...</strong> The page view will not die, not for a LONG time anyway. I love Steve Rubel, but sometimes I think he has just lost his marbles and drank the wrong koolaide. On December 1st Steve wrote a very interesting blog... The Page View Isn’t Going Anywhere…

The page view will not die, not for a LONG time anyway. I love Steve Rubel, but sometimes I think he has just lost his marbles and drank the wrong koolaide. On December 1st Steve wrote a very interesting blog…

]]> By: Cost Per News » MyBlogLog, Widgets and the Future of Online Marketing http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-1207 Cost Per News » MyBlogLog, Widgets and the Future of Online Marketing Sat, 09 Dec 2006 00:12:50 +0000 http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-1207 [...] Emergence Media - The Future of Analytics and the Fate of Page Centricity [...] [...] Emergence Media - The Future of Analytics and the Fate of Page Centricity [...]

]]> By: Daniel R http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-975 Daniel R Tue, 05 Dec 2006 07:58:53 +0000 http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-975 GrayWolf, Thanks for stopping by and commenting. You\'re right, this form of analytics will be messy (and so analytics consultants will make even more money). But, I believe there will be solutions found in reusable component-based coding for Analytics Software. For example Google Analytics (along with others), have ways to specially \"tag\" links and assign actions or goals to them: downloads, add to shopping cart, registration, clicks on certain content areas etc. Assuming there will be a space for websites to be more interactive, more \"desktop application\" in function than \"text with links on it\" - analytics will have to adapt away from pageviews. It\'ll still be important, but it cant be the final or only measurement. GrayWolf,

Thanks for stopping by and commenting. You\’re right, this form of analytics will be messy (and so analytics consultants will make even more money).

But, I believe there will be solutions found in reusable component-based coding for Analytics Software. For example Google Analytics (along with others), have ways to specially \”tag\” links and assign actions or goals to them: downloads, add to shopping cart, registration, clicks on certain content areas etc.

Assuming there will be a space for websites to be more interactive, more \”desktop application\” in function than \”text with links on it\” - analytics will have to adapt away from pageviews. It\’ll still be important, but it cant be the final or only measurement.

]]> By: graywolf http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-914 graywolf Mon, 04 Dec 2006 01:50:57 +0000 http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-914 >Instead, we are presented with a tabula rasa, where each analytics tool will be custom tailored for each website. Set-up will be more intense and a case-by-case effort, but in the end we’ll be allowed maximum flexibility in getting the data we need. Um yeah I'm sure a lot of companies will want to build software that works once with very little reuseable code, that should be really easy to scale and make back your money on. I'm sure customers will want to pay through the nose for something that works only as long as they don't change a single thing. >Instead, we are presented with a tabula rasa, where each analytics tool will be custom tailored for each website. Set-up will be more intense and a case-by-case effort, but in the end we’ll be allowed maximum flexibility in getting the data we need.

Um yeah I’m sure a lot of companies will want to build software that works once with very little reuseable code, that should be really easy to scale and make back your money on. I’m sure customers will want to pay through the nose for something that works only as long as they don’t change a single thing.

]]> By: Emergence Media :: Best Post Roundup - 2 Month Anniversary - Social Media, Search Marketing, SEM, SEO http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-67 Emergence Media :: Best Post Roundup - 2 Month Anniversary - Social Media, Search Marketing, SEM, SEO Thu, 14 Sep 2006 18:54:03 +0000 http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-67 [...] The Future of Analytics and the Fate of Page Centricity - 2006-09-08 [...] [...] The Future of Analytics and the Fate of Page Centricity - 2006-09-08 [...]

]]> By: Avinash Kaushik http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-61 Avinash Kaushik Sat, 09 Sep 2006 06:03:59 +0000 http://www.emergence-media.com/2006/09/the-future-of-analytics-and-the-fate-of-page-centricity/#comment-61 Daniel: This is a great post and extends the conversation with some excellent thoughts from you. Thanks. I love the phrase "tabula rasa" and I completely agree that it defines the way the new world will have to operate. A great side effect of involving the key folks up front is that there will be more skin in the game and a higher likelihood that people will use the data. I know this sounds silly but one of the reason that people don't use data is that so much of it is out there and they don't understand it and they don't have skin in the game. The approach you describe should fix that. Thanks again, Avinash. Daniel: This is a great post and extends the conversation with some excellent thoughts from you. Thanks.

I love the phrase “tabula rasa” and I completely agree that it defines the way the new world will have to operate. A great side effect of involving the key folks up front is that there will be more skin in the game and a higher likelihood that people will use the data.

I know this sounds silly but one of the reason that people don’t use data is that so much of it is out there and they don’t understand it and they don’t have skin in the game. The approach you describe should fix that.

Thanks again,

Avinash.

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