Quick Link: Social Network Monetization Models

Monetization Models for Social Networks
Fred Stutzman of ClaimID.com has posted a very interesting overview of the different models of monetization currently discussed for Social Networks:

1. Ads – or, the interestingness problem
2. Product affiliation groups – or, the non-scalability of affiliation
3. Partnership Opportunities – or, limitations of partnership
4. Micropayments – or, the selling of value
5. User payments/gatekeeping fees – or, the virtual country club

Stutzman goes on to present alternative models:

1. Exogenous or alternative markets
2. Brokering of trust
3. The negotiation of community

Read the whole article.

Sidenote:

At Search Engine Strategies 2006 in San Jose, an attendee did ask Tim Mayer, Director of Product Management at Yahoo, asked directly about the “interestingness” issue. Mayer said, disappointingly, that he did not have enough data to comment on this issue.

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