Introduction
Following-up on the Social Media Club round-table discussions on Blog Disclosure (EM’s roundup here), Chris Heuer has encouraged me to participate in a the “Disclosure Cafe” discussions at the Web 2point2 Unconference in San Francisco (November 9-10).
It will be held in a “World Cafe Style Format” (See PDF here), which is a very effective way of creating small, but dynamic brainstorming groups that share gained knowledge among each other. Its like a group, offline-form of P2P networking.
Cafe Questions: Agency Responsibility
As part of the “Disclosure Cafe” discussions, I’d like to focus on the issue of the responsibilities of the agencies (marketers like me and our PR cousins) and by extension WOMMA (which is the professional face of this segment of the industry).
I believe WOMMA has pushed this issue off to a good start with the “Ethics 20 Questions” draft guidelines on blogging, but there’s a lot of room for discussion. Here are the questions I’d like to propose for the Disclosure Cafe:
- Educational Outreach: As a member of the blogosphere, what should an agency/company/WOMMA do to help educate the general audience to assess blogs intelligently?
- WOMMA Training: What training or certification should help WOMMA provide to agency and company employees? Regular re-training like CPR?
- Blog Disclosure Policy: If every corporate website has a “Privacy Policy”, why doesn’t every agency or corporate run blog have a “Blog Disclosure Policy”?
I’m looking forward to getting overall feedback from Chris on this and hopefully I’ll get his overall approval and adjust were needed.
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