Comments on: Building Content for Branded and Non-Branded Search http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/ Between the Internet (Social Media) and Marketing Wed, 19 Nov 2008 03:57:20 +0000 http://wordpress.org/?v=2.6 By: Curt http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/#comment-35982 Curt Mon, 15 Oct 2007 01:46:17 +0000 http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/#comment-35982 Very well focussed summary. I would be interested in seeing more examples of this at work. While one of the other commentors mentioned Amazon.com, which with or without a wiki has an exceptionally long tail, it seems that at some point a branded search will engage the brand's website. I would like to (a) tune AdSense and my site's content to make available the implications of this data (b) interact at a feed/API level with other sites who may share ability to cover bases Any more site examples, please get in touch through my URL. Very well focussed summary. I would be interested in seeing more examples of this at work. While one of the other commentors mentioned Amazon.com, which with or without a wiki has an exceptionally long tail, it seems that at some point a branded search will engage the brand’s website.

I would like to
(a) tune AdSense and my site’s content to make available the implications of this data
(b) interact at a feed/API level with other sites who may share ability to cover bases

Any more site examples, please get in touch through my URL.

]]> By: ROI & Metrics: Need for Integrating Offline & Online Campaigns at Emergence Media http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/#comment-6001 ROI & Metrics: Need for Integrating Offline & Online Campaigns at Emergence Media Thu, 22 Mar 2007 07:34:45 +0000 http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/#comment-6001 [...] Content Funneling is an issue that Emergence-Media has dicussed before in “Building Content for Branded and Non-Branded Search“: “Content is King” is the old Maxim. And for “SEOing” e-commerce websites, it is about ensuring that the e-commerce website has the type of content the user is looking for for each step of the buying process: 1) General Research (”Why are HD DVD Players different?” Page); 2) Targeted Research (”HD DVD Player Review & Guide” Page); and 3) Purchasers (Product Page for the Specific Item). [...] [...] Content Funneling is an issue that Emergence-Media has dicussed before in “Building Content for Branded and Non-Branded Search“: “Content is King” is the old Maxim. And for “SEOing” e-commerce websites, it is about ensuring that the e-commerce website has the type of content the user is looking for for each step of the buying process: 1) General Research (”Why are HD DVD Players different?” Page); 2) Targeted Research (”HD DVD Player Review & Guide” Page); and 3) Purchasers (Product Page for the Specific Item). [...]

]]> By: SEO as Website Positioning Strategy? at Emergence Media http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/#comment-4559 SEO as Website Positioning Strategy? at Emergence Media Tue, 27 Feb 2007 06:32:50 +0000 http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/#comment-4559 [...] Content Funneling (See Emergence-Media on “Building Content for Branded and Non-Branded Search“) How is your website catering to your target audience in general product research, comparative shopping and purchasing mode? How can you be considered an authoritative source for each? [...] [...] Content Funneling (See Emergence-Media on “Building Content for Branded and Non-Branded Search“) How is your website catering to your target audience in general product research, comparative shopping and purchasing mode? How can you be considered an authoritative source for each? [...]

]]> By: Daniel R http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/#comment-1651 Daniel R Mon, 18 Dec 2006 03:50:43 +0000 http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/#comment-1651 Zuzf, Not too many websites have achieved this in totality (content for every stage of the conversion funnel). I think Amazon is trying to do this with its introduction of the wiki, but it lacks adoption. My employer, e-Storm, is however working with a Client that hopes to achieve this. I'm looking forward to its launch. Zuzf,

Not too many websites have achieved this in totality (content for every stage of the conversion funnel). I think Amazon is trying to do this with its introduction of the wiki, but it lacks adoption.

My employer, e-Storm, is however working with a Client that hopes to achieve this. I’m looking forward to its launch.

]]> By: zuzf http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/#comment-1470 zuzf Wed, 13 Dec 2006 07:49:54 +0000 http://www.emergence-media.com/2006/12/building-content-for-branded-and-non-branded-search/#comment-1470 You hit the nail on the head. I'm still waiting for the winner that gets this one right. Any runners-up you can suggest? You hit the nail on the head. I’m still waiting for the winner that gets this one right. Any runners-up you can suggest?

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