Comments on: Measuring Engagement Metrics for Social Media Marketing - Part 1

By: Tabula Rasa Guides

Tabula Rasa Guides — Tue, 18 Sep 2007 19:24:09 +0000

Wow what an incredible set of stats and he is right on when he says that its the business metrics on top of the data.

Your formula above looks prety impressive and I think we will apply it to our sites and see what it looks like.

On another note there is an MMORPG coming out called Tabula Rasa….lol.

By: The Lonely Marketer - a discussion for the small business marketing manager » Are We All Clear On What Engagement Means?

Thu, 24 May 2007 17:56:45 +0000

[...] Measuring Engagement Metrics for Social Media Marketing - Part 1 [...]

By: Web Analytics Demystified » Blog Archive » What a busy week in the web analytics world!

Sun, 04 Mar 2007 06:01:07 +0000

[...] Daniel Riveong at Emergence Media describes my engagement metric as “pretty raw” but wisely points out measuring “buzz” is only a component of measuring engagement and that external data needs to be incorporated into site-based measurement. Sounds like Daniel is connected in the Bay Area so perhaps I’ll get invited to the next Social Media roundtable to talk about my metric. [...]

By: Measuring Engagement Metrics for Social Media Marketing - Part 2 at Emergence Media

Thu, 01 Feb 2007 08:40:04 +0000

[...] Part I discussed the following: [...]

By: Daniel R

Daniel R — Sun, 21 Jan 2007 18:39:44 +0000

Eric,

Thanks for stopping by and commenting.

Your blog posting on the measurements is definite critical and an important contribution to engagement metrics. I’d love to see analytics companies and folks like Factiva/BuzzMetrics come together. Maybe a platform like Omniture’s Genesis would be a good way to “fuse” the two separate but related data?

And while I did comment that the measurement is “raw”, I think that’s how engagement metrics will be short of interviewing every person who has visited the website. But at the same time, clients and marketers need to be reminded of the limitations of the metrics, much like analytics folks already do with analytics data.

Definitely let me know when you are in the Bay Area.

Cheers,

Daniel

By: Eric T. Peterson

Eric T. Peterson — Fri, 19 Jan 2007 18:08:58 +0000

Daniel,

Thanks for referencing my work on measuring engagement. Obviously I agree that “buzz measurement” only paints part of the picture of visitor engagement but the opposite is also true. Still, the criticality of the web site in this conversation drove me to look for a practical (if slightly “raw”) measurement that could serve as a jumping off point.

I’m not in the Bay Area but would love to come to a Social Media Roundtable and discuss sometime.

All the best,

Eric T. Peterson