http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/ Between the Internet (Social Media) and Marketing Wed, 02 Jun 2010 14:53:00 -0700 http://wordpress.org/?v=2.8.5 hourly 1 http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/comment-page-1/#comment-51316 “Social Network Fatigue”: Expect to hear that alot in 2008 at Emergence Media Wed, 13 Feb 2008 08:47:53 +0000 http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/#comment-51316 [...] Of course not all negative press on Social Network will pan out to be true (such as the suspect Register article above). However, overall the fickleness of users people and the notoriously low CTRs for Social Networks will become more and more common talk. And how will this be addressed? [...] [...] Of course not all negative press on Social Network will pan out to be true (such as the suspect Register article above). However, overall the fickleness of users people and the notoriously low CTRs for Social Networks will become more and more common talk. And how will this be addressed? [...]

]]> http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/comment-page-1/#comment-25527 El Itani Blog » Blog Archive » Rocketboom & Web 2.0: Need for New Advertising Models Fri, 13 Jul 2007 15:36:53 +0000 http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/#comment-25527 [...] [...] [...] [...]

]]> http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/comment-page-1/#comment-10222 Search Marketing - Underpants Gnome Style « LocalMN Blog Tue, 17 Apr 2007 01:32:07 +0000 http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/#comment-10222 [...] Search Marketing - Underpants Gnome Style I can’t claim originality to the theme. Emergence Media gave a recent and great analogy of the Underpants Gnome problem regarding Web 2.0. SEOmoz gave it a good mention, and there are probably similar posts out there on the “Interweb”. [...] [...] Search Marketing – Underpants Gnome Style I can’t claim originality to the theme. Emergence Media gave a recent and great analogy of the Underpants Gnome problem regarding Web 2.0. SEOmoz gave it a good mention, and there are probably similar posts out there on the “Interweb”. [...]

]]> http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/comment-page-1/#comment-9527 Karl Long Tue, 10 Apr 2007 16:27:27 +0000 http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/#comment-9527 one thing that is interesting to me is the difference between zefrank's The Show and Rocketboom. seems to be zefrank did a much better job of building a much more engaged community around his work, a co-creative community if you will. Seems to me that rocketboom is the classic "putting a radio show on television" or putting a tv show on the internet "with comments" big fucking woop :-) one thing that is interesting to me is the difference between zefrank’s The Show and Rocketboom. seems to be zefrank did a much better job of building a much more engaged community around his work, a co-creative community if you will. Seems to me that rocketboom is the classic “putting a radio show on television” or putting a tv show on the internet “with comments” big fucking woop :-)

]]> http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/comment-page-1/#comment-6826 Thomas Pendergast Tue, 27 Mar 2007 15:41:24 +0000 http://www.emergence-media.com/2007/03/rocketboom-web-20-need-for-new-advertising-models/#comment-6826 Relates to the new supply / demand chain execution model that companies such as Wal-Mart uses. Advent of IT allows retailers to record and measure customer demand patterns and deliver product "Just-In-Time" Sell one make one. This appears to take next step giving the targeted customer the opportunity to paticipate in the message. Relates to the new supply / demand chain execution model that companies such as Wal-Mart uses. Advent of IT allows retailers to record and measure customer demand patterns and deliver product “Just-In-Time” Sell one make one. This appears to take next step giving the targeted customer the opportunity to paticipate in the message.

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