Comments on: ROI & Metrics: Need for Integrating Offline & Online Campaigns http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/ Between the Internet (Social Media) and Marketing Fri, 12 Mar 2010 02:12:29 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Daniel R http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/comment-page-1/#comment-6741 Daniel R Tue, 27 Mar 2007 06:21:16 +0000 http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/#comment-6741 @Adam: "Publishers too often just throw their magazine content onto a website, and users hate that." Very true, and not just for publishers who have content offline and online. Even offline guerrilla campaigns fail to integrate the online media successfully, see: http://www.landingpageoptimization.com/2007/03/altimas_guerill.html @Adam:

“Publishers too often just throw their magazine content onto a website, and users hate that.”

Very true, and not just for publishers who have content offline and online. Even offline guerrilla campaigns fail to integrate the online media successfully, see:
http://www.landingpageoptimization.com/2007/03/altimas_guerill.html

]]> By: Adam T. Sutton http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/comment-page-1/#comment-6297 Adam T. Sutton Fri, 23 Mar 2007 16:12:49 +0000 http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/#comment-6297 This is very interesting data. Unfortunately for most magazine, newspaper and television producers, users that decide to search for their websites are not likely to find anything new online. Publishers too often just throw their magazine content onto a website, and users hate that. They prefer unique content, which will keep them coming back for more conversions. Publishers need to take more advantage of their print publication’s ability to drive users to their websites, and they need to have something worthwhile waiting for the users when they get there. We discuss tips to drive more traffic to websites frequently at http://daily.mequoda.com/ . Anyone wishing to increase traffic and how to turn that into revenue should check it out. This is very interesting data. Unfortunately for most magazine, newspaper and television producers, users that decide to search for their websites are not likely to find anything new online. Publishers too often just throw their magazine content onto a website, and users hate that. They prefer unique content, which will keep them coming back for more conversions.
Publishers need to take more advantage of their print publication’s ability to drive users to their websites, and they need to have something worthwhile waiting for the users when they get there. We discuss tips to drive more traffic to websites frequently at http://daily.mequoda.com/ . Anyone wishing to increase traffic and how to turn that into revenue should check it out.

]]> By: links for 2007-03-23 « Uno se Blog http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/comment-page-1/#comment-6273 links for 2007-03-23 « Uno se Blog Fri, 23 Mar 2007 12:24:49 +0000 http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/#comment-6273 [...] ROI & Metrics: Need for Integrating Offline & Online Campaigns at Emergence Media (tags: statistics marketing internet onlinemarketing emarketing longtail Analysis) [...] [...] ROI & Metrics: Need for Integrating Offline & Online Campaigns at Emergence Media (tags: statistics marketing internet onlinemarketing emarketing longtail Analysis) [...]

]]> By: Daniel R http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/comment-page-1/#comment-6240 Daniel R Fri, 23 Mar 2007 06:28:31 +0000 http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/#comment-6240 Swati, Thanks for stopping by and commenting. Most of the data I've seen focuses on general data or consumer electronics area, with consumer electronics, especially video games/consoles, being the strongest case for those who research online, but buy offline. Swati,

Thanks for stopping by and commenting.

Most of the data I’ve seen focuses on general data or consumer electronics area, with consumer electronics, especially video games/consoles, being the strongest case for those who research online, but buy offline.

]]> By: Swati http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/comment-page-1/#comment-6134 Swati Thu, 22 Mar 2007 23:15:04 +0000 http://www.emergence-media.com/2007/03/roi-metrics-need-for-integrating-offline-online-campaigns/#comment-6134 Interesteing data. Is there insight into this from a industry vertical perspective - is this different for retail food, electronics, etc. Interesteing data. Is there insight into this from a industry vertical perspective – is this different for retail food, electronics, etc.

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