Comments on: Video Ads as Viral YouTube Tool? Brilliant!

By: Daniel R

Daniel R — Thu, 15 Mar 2007 06:16:17 +0000

@Kevin: “I imagine it’s more out of having to keep it within the company than a strategic master stroke ”

That maybe true, but they could of used their Google Video AdWords program, which doesnt look to YouTube.

“Gone are the days when people watched adverts because they couldn’t get away with them. Now people will still view adverts but only when they want to.”

There’s still some of that like pre-roll ads on online videos, but I think it is a good change. If we know what ads people want and can serve it to them, that’s greater relevancy and hopefully more cost-effective and better response rate.

@Mike:
Thanks for the tip. I’ve forwarded your article along to my co-workers in the office.

By: kelvin newman

kelvin newman — Thu, 08 Mar 2007 15:55:51 +0000

away “from” not away “with”

One day i’ll learn to proof read comments!

By: kelvin newman

kelvin newman — Thu, 08 Mar 2007 15:55:12 +0000

I imagine it’s more out of having to keep it within the company than a strategic master stroke but that’s a real missed opportunity for reign over me.
People are unlikely to to click an ad unless it’s interesting, the ad producers have to realise the model is changing. Gone are the days when people watched adverts because they couldn’t get away with them. Now people will still view adverts but only when they want to.

By: links for 2007-03-08 « Uno se Blog

links for 2007-03-08 « Uno se Blog — Thu, 08 Mar 2007 12:24:22 +0000

[...] Video Ads as Viral YouTube Tool? Brilliant! at Emergence Media (tags: viral video google emarketing) [...]

By: Mike

Mike — Wed, 07 Mar 2007 12:00:29 +0000

Yes, videos on YouTube can be an excellent vehicle to drive visitors and sales. We just published another test here:

http://blog.mindvalleylabs.com/marketing/how-i-made-a-dollar-from-everyone-who-watched-my-youtube-video/