Comments on: ROI Analytics for SEO & Content

By: Eric

Eric — Sun, 17 Jun 2007 15:19:32 +0000

This is exactly what I expected to find out after reading the title Content at Emergence Media. Thanks for informative article

By: Dennis R. Mortensen

Dennis R. Mortensen — Sat, 02 Jun 2007 21:03:13 +0000

Hi there,

great post!

In regards to how we (and actually most vendors) calculate “Revenue Participation” – it is done by looking at all pages viewed in the visit session where we have the confirmed revenue – and then attribute the value of the sale to those pages.

This of course giving the “thank you” page a high value. But also a fair assumtion on HOW much revenue e.g. “touches” search.

Most vendors also work beyond Revenue (as in Sales Action) – but can do any other success action participation metric. This could be “Newsletter signup participation” or “RSS subscription participation”. Andthis finally giving you an “internal” conversion rate.

Cheers

Dennis R. Mortensen, COO at IndexTools
My Analytics Blog: http://visualrevenue.com/blog

N.B. not visualvenue but visualrevenue :-)

By: Joanna

Joanna — Wed, 30 May 2007 10:46:58 +0000

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