Comments on: ROI Analytics for SEO & Content http://www.emergence-media.com/2007/05/roi-analytics-for-seo-content/ Between the Internet (Social Media) and Marketing Wed, 19 Nov 2008 04:21:51 +0000 http://wordpress.org/?v=2.6 By: Eric http://www.emergence-media.com/2007/05/roi-analytics-for-seo-content/#comment-21415 Eric Sun, 17 Jun 2007 15:19:32 +0000 http://www.emergence-media.com/2007/05/roi-analytics-for-seo-content/#comment-21415 This is exactly what I expected to find out after reading the title Content at Emergence Media. Thanks for informative article This is exactly what I expected to find out after reading the title Content at Emergence Media. Thanks for informative article

]]> By: Dennis R. Mortensen http://www.emergence-media.com/2007/05/roi-analytics-for-seo-content/#comment-18399 Dennis R. Mortensen Sat, 02 Jun 2007 21:03:13 +0000 http://www.emergence-media.com/2007/05/roi-analytics-for-seo-content/#comment-18399 Hi there, great post! In regards to how we (and actually most vendors) calculate "Revenue Participation" - it is done by looking at all pages viewed in the visit session where we have the confirmed revenue - and then attribute the value of the sale to those pages. This of course giving the "thank you" page a high value. But also a fair assumtion on HOW much revenue e.g. "touches" search. Most vendors also work beyond Revenue (as in Sales Action) - but can do any other success action participation metric. This could be "Newsletter signup participation" or "RSS subscription participation". Andthis finally giving you an "internal" conversion rate. Cheers Dennis R. Mortensen, COO at IndexTools My Analytics Blog: http://visualrevenue.com/blog N.B. not visualvenue but visualrevenue :-) Hi there,

great post!

In regards to how we (and actually most vendors) calculate “Revenue Participation” - it is done by looking at all pages viewed in the visit session where we have the confirmed revenue - and then attribute the value of the sale to those pages.

This of course giving the “thank you” page a high value. But also a fair assumtion on HOW much revenue e.g. “touches” search.

Most vendors also work beyond Revenue (as in Sales Action) - but can do any other success action participation metric. This could be “Newsletter signup participation” or “RSS subscription participation”. Andthis finally giving you an “internal” conversion rate.

Cheers

Dennis R. Mortensen, COO at IndexTools
My Analytics Blog: http://visualrevenue.com/blog

N.B. not visualvenue but visualrevenue :-)

]]> By: Joanna http://www.emergence-media.com/2007/05/roi-analytics-for-seo-content/#comment-17392 Joanna Wed, 30 May 2007 10:46:58 +0000 http://www.emergence-media.com/2007/05/roi-analytics-for-seo-content/#comment-17392 Hi, i was just surfing in the web and found a blog on SEO techniques which seems to be very helpful and I am sure that the tips provided in this blog are useful for new bie in Search Engine Optimization fields. Check this out... <a href="http://seosearchblog.blogspot.com/" rel="nofollow">SEO Techniques</a> Hi, i was just surfing in the web and found a blog on SEO techniques which seems to be very helpful and I am sure that the tips provided in this blog are useful for new bie in Search Engine Optimization fields. Check this out…

SEO Techniques

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