Last week, I mentioned the Digital Survivor Challenge, where the panelist (that includes me!) were challenged to take in sample businesses from the audience and develop and present a marketing plan outline in 10 minutes. Well two rounds later, the audience voted on the winner and we came out on top!
The two businesses we had to do a marketing plan for were for:
- “Open Source” Musician: The musician wanted to recruit and play with other artist virtually via YouTube and Second Life and also promote him/herself purely online.
- Collaboration Service for Carpooling Parents using GoogleMaps: We showed ways how just because you have a web-based software doesn’t meet you cant promote effectively offline: Such as promotions via PTA meetings.
The crowd, while very business savvy, were not necessarily “Web 2.0″ savvy, which was great. We had to answer questions that helped explained why Web 2.0 applies to small business to non high-tech business. Also, in the Q&A sessions, instead of asking us the “difference between Twitter and Pownce“, we were asked what revenue models worked best for online business, what advertising opportunities would be available in 5 years etc. Real Questions.
Overall, it was a spectacular event that had many of us outside our comfort zone and giving us an opportunity to discuss Web 2.0 and Marketing with people outside the usual Web 2.0 San Francisco Bay Area circle.
Thanks to Mitch Posada for organizing the event and inviting me. I hope to return for the follow-up Digital Survivor in December/January.
0 Responses to “Digital Survivor Challenge: My Team Won!”