Ever wanted to reach Halliburton Employees, 30-65, from Texas?
I’ve been playing around with the Facebook advertisement system, even posting a few ads here and there. The most fun I have right now is using Facebook’s ad targeting tool to mine the demographic data from their user profiles.
A marketer can target users by workplace (ranging from the French Embassy in the US to Exxon-Mobile), countries (over 30 countries representing +39 million users) and interest (”A Clockwork Orange” to Judaism) and other data. For example, I can now target about 40 people who work for Halliburton (They have a Facebook Network?), live in Texas and are from 30-65 years old.
And more then that, I thought it would be interesting to get some high-level demographic data on Facebook in the following areas:
- Top US Geek Cities and Facebook Users (Geek Cities as defined by Wired Magazine)
- All Countries Facebook Advertising targets for by Population: From Lebanon to the Dominican Republic
- US Facebook Users by Age Group: College Age Still Dominates
- US Facebook Users by Educational Background: 21% are Highschoolers?
- Largest US Cities and Facebook Users: 20% of Chicagoans on Facebook?
- Google, Yahoo, Microsoft and Ask and Facebook Users: Where are the Ask/IAC people?
- Microsoft Facebook Users by Age Group: Over 30% over 35 years old
- Top Software Companies and Facebook Users (Software Companies defined by Fortune)
Top US Geek Cities and Facebook Users (Geek Cities as defined by Wired Magazine)
Note that while the data from Facebook is interesting, one should be cautious about the data:
- Self-reported profile data always has accuracy issues
- Many users do not report their age, workplace, full interests etc
- Just because there are 10,000 Microsoft employees on Facebook does not mean they are active on Facebook.
- Despite Facebook’s stringent policies there are fake and multiple profiles on Facebook
With that said, see more below graphs and data below.
All Countries Facebook Advertising targets for by Population: From Lebanon to the Dominican Republic
| Countries | Facebook Users |
| United States | 20,897,580 |
| Canada | 7,759,540 |
| Australia | 1,819,020 |
| Turkey | 1,035,960 |
| Sweden | 1,005,300 |
| Norway | 953,240 |
| South Africa | 649,540 |
| France | 562,840 |
| Colombia | 486,120 |
| Mexico | 453,100 |
| Egypt | 434,620 |
| India | 338,900 |
| Germany | 317,220 |
| Singapore | 262,500 |
| New Zealand | 244,220 |
| United Arab Emirates | 217,680 |
| Spain | 213,440 |
| Lebanon | 184,320 |
| Ireland | 153,080 |
| Israel | 152,560 |
| Italy | 142,480 |
| Malaysia | 140,560 |
| Saudi Arabia | 130,960 |
| Pakistan | 130,820 |
| Netherlands | 129,680 |
| Switzerland | 128,360 |
| China | 113,700 |
| Japan | 105,700 |
| Korea, Repubic of | 55,000 |
| Dominican Republic. | 37,740 |
US Facebook Users by Age Group: College Age Still Dominates
US Facebook Users by Educational Background: 21% are Highschoolers?
Largest US Cities and Facebook Users: 20% of Chicagoans on Facebook?
Google, Yahoo, Microsoft and Ask and Facebook Users: Where are the Ask/IAC people?
Microsoft Facebook Users by Age Group: Over 30% over 35 years old
Top Software Companies and Facebook Users (Software Companies defined by Fortune)
Hey,
I ran over your page through a search i’m doing for my research project, and your data is just what i need. So i was wondering where di you get it, so that i could do the citations properly
Thank you so much
In depth data.
Noticed that the United Kingdom / Great Britain isn’t included here. Any reason for that?
Although Germany has the greatest single European population it ranks well below the possible pre-inventors of the web (MiniTel) - the French.
Not certain if the UK has the greatest market penetration on domestic Internet, but they do speak English as the first language!
lebanon is way more then 184000…around 240,000..
@Ramzi,
The data was taken from nearly a year ago (November 2007). So that brings up a good point, I need to update it and see where Facebook has grown.
Thanks for stopping by.
@Tim:
No UK? Such an obvious miss. I need to double check that. That can’t be right.
@KT:
Sorry for the late reply. I hope you were able to get your data. If not, let me know.
Hey,
I ran over your page through a search i’m doing for my research project, and your data is just what i need. So i was wondering where di you get it, so that i could do the citations properly
Thank you so much
Im slao looking for figuers from 2004 till the public launch as in how many students across the network
Hello,
Your analysis is very interesting ! I am also needing this kind of facebook data for my research project. Could you please send me your sources ?
Thank you very much