Comments on: Twitter: A Case Study on Social Media Relations

By: Many-to-Many: The Spring Creek Group Blog » Blog Archive » Is Twitter Right for Your Business?

Tue, 19 Aug 2008 15:10:55 +0000

[...] Daniel Riveong has a good article profiling some reasons to add Twitter to Social Media campaigns. First off, he gets our attention by mentioning a few big brands that see value, including H&R Block, 10 Downing Street, Zappos , BBC News, Yahoo’s Marketing Team, Amazon.com and the New York LaGuardia airport. We’ll had some of our own personal case studies as we experiment over the next few months. But check out Daniel’s article for a primer. Bookmark and Share This Page | « CloseSave to Browser FavoritesAskbackflipblinklistBloglinesBlogMarksBlogsvineBUMPzee!co.mments.comConnoteadel.icio.usDotNetKicksDiggdiigodropjack.comdzoneFacebookFarkFavesFeed Me LinksFriendsiteFurlGoogleHuggJeqqKaboodlelinkaGoGoLinksMarkerMa.gnoliaMister WongMixxMySpaceMyWebNetvouzNewsvinePlugIMpopcurrentPropellerRedditRojoSegnaloShoutwireSimpysk*rtSlashdotSphereSphinnSpurl.netSquidooStumbleUponTailrankTechnoratiThisNextWebrideWindows LiveYahoo!EmailHTML: If you like this then please subscribe to the RSS feed or Email feed.Powered by Bookmarkify™ More » [...]

By: robin seidner

robin seidner — Fri, 02 May 2008 20:44:43 +0000

Thanks for compiling this information, its very helpful to see how the use of Twitter is spreading. It’s easy as a user to shut out what you don’t want, with all the tools out there (Twhirl, Twitteriffic, etc) to basically only get what you want. SO, I am glad to see positive examples of brands using Twitter to engage their customers.

By: Stephen Tompkins

Stephen Tompkins — Fri, 02 May 2008 16:02:07 +0000

Interesting post and I really like how you segment the different brands twittering into categories. It would be interesting if Twitter would allow some sort of functionality where I could separate my tweet feed into categories. For example, if I could set a folder called “social media” and filter whom I describe as social media twitterers into it. Then buzz through that folder of feeds while leaving some other feed folders for later. As my list of followers grow I feel like I sometimes miss out on great tweets.

By: An Bui

An Bui — Fri, 25 Apr 2008 17:37:03 +0000

Pandora (@pandora_radio) also watches for tweets. I enjoy twitter because most of the dropped links I’ve seen come through my stream are well qualified and ultimately, of value. Thanks for the post!

By: Craig Daitch

Craig Daitch — Fri, 25 Apr 2008 03:44:29 +0000

Great work Daniel, excellent post!

By: Microblogging: segnalazioni del 18.04.08 | Microblogging.it

Microblogging: segnalazioni del 18.04.08 | Microblogging.it — Fri, 18 Apr 2008 09:03:00 +0000

[...] Twitter: A Case Study on Social Media Relations [...]

By: Rich Ullman

Rich Ullman — Wed, 16 Apr 2008 18:48:54 +0000

A nice summary of ways brands can use conversations to begin building relationships with people. The more that media and marketing become social (conversational), the greater the need for brands to be able to have these conversations.

By: Bob LeDrew

Bob LeDrew — Tue, 15 Apr 2008 20:36:09 +0000

CBC News in Canada has multiple twitter feeds. Love that service.

By: links for 2008-04-15 « D e j a m e S e r

links for 2008-04-15 « D e j a m e S e r — Tue, 15 Apr 2008 15:31:32 +0000

[...] Twitter: A Case Study on Social Media Relations at Emergence Media (tags: twitter) [...]

By: Shelley

Shelley — Tue, 15 Apr 2008 10:46:43 +0000

Forgot to live link it… try this.

Sorry, it’s kinda early over here. Oh, and I Twitter as @butwait !

By: Shelley

Shelley — Tue, 15 Apr 2008 10:44:57 +0000

Daniel,

Thanks for this… nice job! I especially liked the screenshots… have to remember to do more of that.

This post has gone straight into my Twitter Newbies FAQ (http://butwait.pbwiki.com/Twitter-Newbies-FAQ)… giving full credit to you, of course!

By: Twitter comme outils de gestion client? « nomade sur mon divan

Twitter comme outils de gestion client? « nomade sur mon divan — Tue, 15 Apr 2008 05:47:41 +0000

[...] Bene : Je vous invite à lire Twitter: A Case Study on Social Media Relations. L’auteur indique que peut-être Twitter ne sera plus là en 2010, mais de nombreuses marques [...]

By: links for 2008-04-15 « media mindshare: news media, technology & public relations

Tue, 15 Apr 2008 00:59:50 +0000

[...] Twitter: A Case Study on Social Media Relations > Emergence Media Many major brands have moved in to communicate with consumers and the world via Twitter. [...]

By: kenekaplan

kenekaplan — Mon, 14 Apr 2008 23:25:33 +0000

Daniel. Caught this from a Twitter post just seconds after a great morning chat this morning inside Intel. Thanks for articulating “the notion” some of us share — if you’re curious, try it, learn and share what you’re learning with others. Seems that’s what it’s all about:) Cheers!

By: Leif Hansen

Leif Hansen — Mon, 14 Apr 2008 21:52:42 +0000

I’ve been looking for some good twitter case studies, thanks!
-Leif
http://www.sparkSocialMedia.com

By: Hjörtur Smárason

Hjörtur Smárason — Mon, 14 Apr 2008 21:20:53 +0000

Great summary, Daniel and really good examples of how companies should use social media - not as another channel for their corporate voice, but for their personal voice.

I’m impressed to see how some companies have learned to understand this new medium. I think your quote from H&R says exactly what it’s about: “We’re not just another corporation;) We’re people!”

I made a summare of great posts on Twitter on my blog and I will need to add this one. I would also like to quote your cases when I speak about how corporations can use social media on friday, if that’s ok.

Great work.

Hjörtur
(@hjortur on twitter)

By: Dr. Wright

Dr. Wright — Mon, 14 Apr 2008 21:09:12 +0000

I think the sale of the twitter account will bring more light to twitter and get people to start using it more. Its a great publicity stunt

By: Kortina

Kortina — Mon, 14 Apr 2008 21:08:24 +0000

Good writeup. Definitely will keep in mind next time I talk to clients, and am forwarding to my colleague @mikegermano who’s got a related talk with a client tomorrow.

By: Wayne Sutton

Wayne Sutton — Mon, 14 Apr 2008 20:13:24 +0000

Great post for new users on twitter and for companies to understand the value of twitter with their existing customer base.

I’m @waynesutton on twitter and I approve this case study

By: David Berkowitz

David Berkowitz — Mon, 14 Apr 2008 19:09:36 +0000

Daniel, this is a great roundup. I hadn’t seen Downing Street before. Well done. David

By: David Alston

David Alston — Mon, 14 Apr 2008 15:38:05 +0000

Hey there Daniel,

Thanks for the mention. In fact we were just talking again about how important it is to be always listening - for customer questions, product ideas and suggestions, etc… And Twitter is definitely an important channel to be monitoring (in fact ’shameless plug to follow’, we monitor a full stream of all public tweets from within our Radian6 solution.)

We actually are on twitter as people, @davidalston, @lebrun, @cdnewt, @chrisramsey, @tozer, @tweetrich, @dhotchkiss, @nbreau, etc… We will have to point folks who land on @radain6 to follow us at any of our individual accounts at least for now.

Great post.

Cheers.

David Alston
Radian6

PS. The demo will be primed and ready whenever you get a moment :-)