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Brook

Link Building

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Through mismanagement and inexperience eBay has eroded the trust of millions and the publishers in the ePN program. Read this forum post about how John Donahoe and Steve Hartman are quickly becoming the laughing stock of the affiliate marketing commun…

I can see two sides to that question. On one hand, I’ve been somewhat distrustful of some review sites with concerns that some of the reviews are fake. Yet, in the long run - it takes a very sustained effort to fake buzz on Blogs, Twitter, Facebook etc. It can be done and I have even contacted by companies offering this, but I can’t imagine it being sustainable - in terms of the cost and time to create artificial buzz.

And sooner or later, such guerilla marketing tactics will be uncovered - tarnishing one’s brand - and illegal in some countries, such as the UK.

I do think that breakdown of trust can happen when there is no general consensus on something. For example, every once in awhile I come across a product on Amazon.com, where there are enough negative and positive reviews - good reviews too - that drive me to confusion of how I should view the product. I see the same thing on Yelp, with very passionate and dialectical views about a restaurant.

Additionally, instead of a breakdown of trust you can just turning into separate online societies - so the conservative person only reads the Telegraph and FoxNews, while the liberal American only goes to BBC and NPR.

It is a good question Steve, and I dont believe that it’s all roses as some people believe.

No problem. Really, really enjoyed the webinar. I look forward to seeing your future webinars.

I’ve just added you on twitter, so I’d definitely like to keep touch with you and chat sometime.

Cheers,

Daniel

Good to hear you enjoyed it. Always good to hear feedback: positive and negative.

Whether the B2B or B2B audience, I think the biggest challenge is the definitely the buy-in from the client and/or all the different necessary elements of the organization.

If you’re ever in San Francisco, send me a line. Always good to exchanged war stories on how to help get things done in organizations.

Cheers,

Daniel

Should we be concerned that hitting future saturation will undermine the whole principle of Trust Marketing, leading to a general lack of trust for consumers as they come to realise that the content their searches are yeilding are ‘optimized’ and irrelavent results?

Thanks so much for the kind words and the link. I’m glad you found the presentation useful. I’ve been working on this framework for years–this is really just scratching the surface–and though it’s baked into what we’re doing at SocialRep, I’m only just starting to put it out there publicly. I’ve taken up an offer from BrightTalk to continue posting these presentations in a channel, and I’m working out how I’ll make that come together. I’d certainly love to chat sometime. Drop me a note.

/chris

Funky is right. Still very curious about getting Enterprise Software updates from a plush toy with a screen.

It’s like checking your voicemail via a talking teddy bear (Teddy Ruxpin).

The data was taken from nearly a year ago (November 2007). So that brings up a good point, I need to update it and see where Facebook has grown.

Thanks for stopping by.

@Tim:

No UK? Such an obvious miss. I need to double check that. That can’t be right.

@KT:

Sorry for the late reply. I hope you were able to get your data. If not, let me know.