<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.6" -->
<rss version="0.92">
<channel>
	<title>Emergence Media</title>
	<link>http://www.emergence-media.com</link>
	<description>Between the Internet (Social Media) and Marketing</description>
	<lastBuildDate>Tue, 19 May 2009 15:30:00 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Stanford&#8217;s iPhone Course: The Million Dollar Branding Campaign</title>
		<description><![CDATA[
1 Million iPhone Application Course Downloads&#8230;
 It was announced yesterday that Stanford&#8217;s iPhone Application Programming courses have been downloaded over 1 million times on Apple&#8217;s iTunes University.  Stanford University&#8217;s move to allow anyone with access to iTunes to download a high-quality video of their iPhone Application Programming course was obviously not a move to [...]]]></description>
		<link>http://www.emergence-media.com/2009/05/stanfords-iphone-course-the-million-dollar-branding-campaign/</link>
			</item>
	<item>
		<title>Writing from ad:tech San Francisco 2009</title>
		<description><![CDATA[
I&#8217;ve been busy writing up articles for the ad:tech San Francisco session for the great folks (like Steve Hall and Angela Natividad) at adtechblog.com.
I have one more article to go, but I thought I&#8217;d share what I have so far. Please note these articles were highly rushed - writing in either in the press room [...]]]></description>
		<link>http://www.emergence-media.com/2009/04/adtech-san-francisco-2009-articles/</link>
			</item>
	<item>
		<title>ad:tech San Francisco: Me as Press &#038; Party List</title>
		<description><![CDATA[
Hello All,
Sorry for the radio silence lately, I&#8217;ve been losing my blog mojo with other activities going on. Anywho, ad:tech San Francisco is kicking off next Tuesday! As with last year, yours truly will be working with Steve Hall as one of the official ad:tech bloggers over at http://www.adtechblog.com. I&#8217;ll be playing press and covering [...]]]></description>
		<link>http://www.emergence-media.com/2009/04/adtech-san-francisco-me-as-press-party-list/</link>
			</item>
	<item>
		<title>Repost - Intuit’s Leaked Letter to Mint.com: A Lesson in Social Media Reputation Management</title>
		<description><![CDATA[Here&#8217;s a repost from a blog post I did for e-Storm International (where I work) from two weeks ago about  Intuit PR issue regarding Intuit&#8217;s letter inquiring about Mint&#8217;s user base.
_________________________________
Leaking of Intuit’s Letter to Mint.com and the Fallout


This morning, word spread quickly of a legal letter from Intuit asking Mint.com (rival of Intuit’s Quicken) [...]]]></description>
		<link>http://www.emergence-media.com/2009/03/repost-intuit%e2%80%99s-leaked-letter-to-mintcom-a-lesson-in-social-media-reputation-management/</link>
			</item>
	<item>
		<title>Beyond PPC and SEO Integration: Display-Search Integration</title>
		<description><![CDATA[
For a number of years, I&#8217;ve spoken about SEO-PPC keyword management integration and I&#8217;ve spoken a few times about the need to integrate Social Media and SEO efforts. But what many of us have forgotten from time to time is that awareness via display can significantly impact search traffic and conversion.
Josh Dreller of Fuor Digital [...]]]></description>
		<link>http://www.emergence-media.com/2009/03/beyond-ppc-and-seo-integration-display-search-integration/</link>
			</item>
	<item>
		<title>Social Media Club Talk: Integrating Social Media and SEO</title>
		<description><![CDATA[Back in Mid-January, I gave a talk for the Social Media Club at their local SF chapter. As I mentioned before, I spoke with Jose Nuñez from Hiran and Brent Csutoras on the interaciton Social Media and SEO. Interestingly enough, the audience was comprised mostly of PR folks. I&#8217;m more used to a marketing and SEO [...]]]></description>
		<link>http://www.emergence-media.com/2009/03/social-media-club-talk-integrating-social-media-and-seo/</link>
			</item>
	<item>
		<title>Verizon Math Fail: When it Comes to Social Media, Bad Reputations Never Really Goes Away</title>
		<description><![CDATA[
Verizon Customer Service: Viral Video of the Day (February 5th)
Today, the FAIL Blog website posted a humorous recording between a Verizon customer and a customer service representatives over a billing issue. As of the the time of this writing (only 8:39 PM of the day of the post), there are over 1,000 comments on the [...]]]></description>
		<link>http://www.emergence-media.com/2009/02/verizon-math-fail-in-social-media-bad-reputations-never-really-goes-away/</link>
			</item>
	<item>
		<title>Social Media Platform: Layout out how it supports Marketing, PR, Community Building and Customer Relations goals</title>
		<description><![CDATA[Social Media Marketing is as descriptive as saying you do &#8220;Interactive Marketing&#8221;

While there has been much discussion - including here - how &#8220;Social Media is a Conversation&#8221;, it is clear that marketers need more concrete and less theoretical lens to view Social Media. Basically, &#8220;how does this make me and my boss look good?&#8221;


First, we [...]]]></description>
		<link>http://www.emergence-media.com/2009/01/social-media-platform-layout-out-how-it-supports-marketing-pr-community-building-and-customer-relations-goals/</link>
			</item>
	<item>
		<title>Talking about SEO and Social Media: At SMC on January 21st, 2009</title>
		<description><![CDATA[
Hello All,
 
Coming up on Wednesday January 21, the Social Media Club San Francisco / Silicon Valley will be hosting a Q&#38;A discussion on integrating SEO and Social Media. I&#8217;ll be on the panel, joining Jose Nuñez from Hirank. 
Here&#8217;s the official description:
This month we are joined by Jose Nuñez from Hirank and Daniel Riveong from E-Storm [...]]]></description>
		<link>http://www.emergence-media.com/2009/01/talking-about-seo-and-social-media-at-smc-on-january-21st-2009/</link>
			</item>
	<item>
		<title>“F*ck Mormons”: A Social Media Journey from Flickr to CBS 5 Local TV News</title>
		<description><![CDATA[


Last Sunday after brunch, I happened upon a sign in Noe Valley in San Francisco which said “Fuck Mormons” in bright pink (fuchsia?) colors that was a response to the recent Prop 8 Gay Marriage ban that was passed in California.

Click to See URL Referrals for photo (24-36 Hours)
I uploaded the photo to Flickr on [...]]]></description>
		<link>http://www.emergence-media.com/2008/11/fck-mormons-social-media-journey-from-flickr-to-cbs-5-local-tv-news/</link>
			</item>
	<item>
		<title>CRM &#038; Social Media: Integrating into the Customer Lifecycle</title>
		<description><![CDATA[Via a blogger who linked to me, I found this incredible social media/new marketing webinar by the SocialRep CEO titled &#8220;Beyond Monitoring: Managing Social Media Engagement&#8220;, which presents a wonderfully refreshing and wholistic look at Social Media (&#8221;The Conversation&#8221;) vis-a-vis CRM and as part of the integrated customer lifecycle:

Which can be brokendown into specific tactics and [...]]]></description>
		<link>http://www.emergence-media.com/2008/10/crm-social-media-integrating-into-the-customer-lifecycle/</link>
			</item>
	<item>
		<title>Reputation Mangement: A Social Media Marketing Summit Presentation</title>
		<description><![CDATA[Social Media &#38; Reputation Management: The Why and The How
View SlideShare presentation or Upload your own. (tags: social media)

Last week, I presented at the Social Media: The Marketing Summit panel on Reputation Management. The SMMS is a sister conference of Online Market World, which is held in San Francisco. Speakers at SMMS included everyone from [...]]]></description>
		<link>http://www.emergence-media.com/2008/10/reputation-mangement-a-social-media-marketing-summit-presentation/</link>
			</item>
	<item>
		<title>Social Media , The Marketing Summit: Yep, I&#8217;m Speaking There&#8230;</title>
		<description><![CDATA[
With over 25 speakers from the social media world, the Social Media: The Marketing Summit will be kicking off soon the at Moscone West in San Francisco, October 1-2. If you&#8217;d like some discount codes to attend the event, let me know and I&#8217;ll get them to you.
I feel very lucky to join such a [...]]]></description>
		<link>http://www.emergence-media.com/2008/09/social-media-the-marketing-summit-yep-im-speaking-there/</link>
			</item>
	<item>
		<title>What is Multi-Channel Analytics? Is it just a Glorified Dashboard?</title>
		<description><![CDATA[
Google Analytics: Tracking Online and Offline Worlds
For some time now, Google Analytics have offered the ability to track both website visits and television commercial impressions (views), if the commercial was bought via Google.
The graph has always shown a peak of what multi-channel analytics can look like: a single dashboard to see everything from TV commercials [...]]]></description>
		<link>http://www.emergence-media.com/2008/09/what-is-multi-channel-analytics-is-it-just-a-glorified-dashboard/</link>
			</item>
	<item>
		<title>Obama&#8217;s VP Pick Notification via SMS Text: More than a Gimick</title>
		<description><![CDATA[
SMS from Obama Campaign for Opting-In VP Notification Text Message
As you may know, the Obama Campaign this week announced that supporters can sign-up to be the first to know about who Barack Obama&#8217;s VP nomination pick is via text messaging. Obama&#8217;s campaign has become the defacto case study on use new and emerging media for [...]]]></description>
		<link>http://www.emergence-media.com/2008/08/obamas-vp-pick-notification-via-sms-text-more-than-a-gimick/</link>
			</item>
	<item>
		<title>Surreal Social Media Moment: SAP on Twitter talking about Chumby</title>
		<description><![CDATA[Random Friday Thought
So who in 2005 ever thought that SAP, a gigantic enterprise software company, would be on a service called &#8220;Twitter&#8221; asking people what they think of a &#8220;Chumby&#8220;? Not me.
See the second Twitter post below.
]]></description>
		<link>http://www.emergence-media.com/2008/08/surreal-social-media-moment-sap-on-twitter-talking-about-chumby/</link>
			</item>
	<item>
		<title>Psst Jeremy Toeman: That&#8217;s why Social Media is a Big Deal</title>
		<description><![CDATA[Jeremy Toeman, a fellow friend and colleague of strong opinion (I mean that in a good way Jeremy), titled a post &#8220;Stop Trusting the Internet!&#8220;, a missive  against rumors, misleading headlines,  exaggerations and falsehoods that exist on the Internet:
&#8220;Let’s face it, the news is more about entertainment and ad revenue than it is [...]]]></description>
		<link>http://www.emergence-media.com/2008/07/psst-jeremy-toeman-thats-why-social-media-is-a-big-deal/</link>
			</item>
	<item>
		<title>Word of Mouth is Powerful Marketing: It&#8217;s Science!</title>
		<description><![CDATA[Social Media : It&#8217;s Powerful Because Our Minds Aren&#8217;t

Conversations image from b_d_solis
Survey after survey have shown how word-of-mouth is a powerful force in helping people form decisions on what to buy or what to think of brands and products. Fresh Chat has list of some of the latest data on word-of-mouth:

&#8220;Recommendations from family and friends [...]]]></description>
		<link>http://www.emergence-media.com/2008/07/word-of-mouth-is-powerful-marketing-its-science/</link>
			</item>
	<item>
		<title>Happy Independence Day!</title>
		<description><![CDATA[
Happy Independence Day, My Fellow Americans!
I know I&#8217;ve neglected this blog for awhile, blame it on an Attention Economy Crash, but with this Independence Day&#8230;You&#8217;ll start to see this blog picking up speed and becoming insightful (I hope!) once again.
Cheers!
]]></description>
		<link>http://www.emergence-media.com/2008/07/happy-independence-day/</link>
			</item>
	<item>
		<title>ad:tech San Francisco Round-Up 1</title>
		<description><![CDATA[
This is about 15m before the start of ad:tech at ion interactive&#8217;s coffee meet-up. I&#8217;m yet to worn out by the constant writing, twittering, schmoozing and partying that is the life of an ad:tech journalist. :) (Photo Credit: Steve Hall)
I&#8217;ve been busy at ad:tech San Francisco last week, covering sessions for AdTechBlog.com. A great, but [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/adtech-san-francisco-round-up-1/</link>
			</item>
	<item>
		<title>Party at Otis &#038; Blogging at AdTechBlog.com</title>
		<description><![CDATA[
Hi Everyone,
For the duration of the week, I&#8217;ll be mostly blogging over at AdTechBlog.com to cover ad:tech San Francisco with Steve Hall and six other fine bloggers journalist.
Catch up on all the ad:tech fun over at:

http://AdTechBlog.com/
http://twitter.com/danielriveong
http://flickr.com/photos/emergencemedia

And if there are any exclusive ad:tech parties, please send an invite my way!

On another note, my employer, e-Storm International, [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/party-at-otis-blogging-at-adtechblogcom/</link>
			</item>
	<item>
		<title>Twitter: A Case Study on Social Media Relations</title>
		<description><![CDATA[
Twitter - the mobile-based microblogging service - has become the new darling among social media marketers and internet geeks since the SXSWi conference in 2007. Lacking any kind of monetization model, Twitter seems a trendy but not sustainable company, like PointCast in the 1990s.

Maybe Twitter wont be around to see 2010, yet many major brands [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/twitter-a-case-study-on-social-media-relations/</link>
			</item>
	<item>
		<title>Social Media Monitoring: Broken Conversations, Broken Tools</title>
		<description><![CDATA[
(Photo from Thomas Hawk)
They say what you say online is there forever. But how trackable is it?
The ultimate allure of online marketing is accountability. You cannot count how many people saw a billboard on the 280 freeway, but you can count how many saw a banner ad on CNN. And even, if that click became [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/social-media-monitoring-broken-conversations-broken-tools/</link>
			</item>
	<item>
		<title>Responding to Rubel: Word of Mouth and the Tipping Point</title>
		<description><![CDATA[
The past five years have been marked with &#8220;social&#8221; and &#8220;viral&#8221; buzzwords about how to best do marketing and advertising. We&#8217;ve been hearing everything from &#8220;Tipping Point&#8221; and&#8221;Mavens&#8221; to lots of mentions of &#8220;influencer&#8221; and &#8220;A-List Bloggers&#8221;. Yet, the increasingly popularity of these terms also breeds confusion. That&#8217;s how I feel about Steve Rubel&#8217;s latest [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/word-of-mouth-vs-tipping-point/</link>
			</item>
	<item>
		<title>Covering ad:tech San Francisco for AdTechBlog.com</title>
		<description><![CDATA[
Hello All,
We&#8217;re two weeks away from ad:tech San Francisco on April 15-17! I&#8217;ll be working with Steve Hall of Adrants and other cool bloggers to cover ad:tech for AdTechBlog.com. I can&#8217;t confirm what sessions I&#8217;ll be covering yet, but it will be fun.
If you&#8217;ll be at ad:tech San Francisco, feel free to drop a comment [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/covering-adtech-san-francisco-for-adtechblogcom/</link>
			</item>
	<item>
		<title>Social Media: Entering the Global Cultural Mainstream</title>
		<description><![CDATA[
U.S. Senator Obama gives his speech on Race (mentions YouTube)
When reading U.S. Senator Barack Obama&#8217;s speech on race this month, one particular line caught this marketer&#8217;s eye:
And I confess that if all that I knew of Reverend Wright were the snippets of those sermons that have run in an endless loop on the television and [...]]]></description>
		<link>http://www.emergence-media.com/2008/03/social-media-entering-the-global-cultural-mainstream/</link>
			</item>
	<item>
		<title>Quick Post: Del.icio.us Gets Spammed</title>
		<description><![CDATA[There&#8217;s been a lot of fear of Social Media and spamming. On Friday, I saw a perfect example of this on Del.icio.us:

Among the usual top Delicious articles about twitter and social networks were three adult websites. All seeded by the same account and all had tags added by same users. Going back to what I&#8217;ve [...]]]></description>
		<link>http://www.emergence-media.com/2008/03/quick-post-delicious-gets-spammed/</link>
			</item>
	<item>
		<title>Connecting with Me: Twitter, Facebook, Flickr</title>
		<description><![CDATA[Hey All,
If you&#8217;re so inclined, I just wanted to publish my information on where you can reach me:
On Twitter: http://www.twitter.com/danielriveong
On Flickr: http://www.flickr.com/photos/emergencemedia
On Facebook: http://www.facebook.com/people/Daniel_Riveong/11700085 
By the way, on Facebook, unless I know you personally, I&#8217;ll add you under &#8220;Limited Profile&#8221; view. I&#8217;m attempting to separate my Personal and Public profiles on the web.
]]></description>
		<link>http://www.emergence-media.com/2008/03/connecting-with-me-twitter-facebook-flickr/</link>
			</item>
	<item>
		<title>Defending SEO: Why SEO loves Social Media &#038; Linkbait</title>
		<description><![CDATA[
Steve Rubel of Micro Persuasion caused a stir in the SEO community last week by declaring that &#8220;SEO Shenanigans Pose a Clear and Present Danger to Social Media&#8220;, writing:
&#8220;I have recently witnessed a disturbing trend. Some respected experts are advocating launching social media marketing programs solely for the purpose of influencing search engines, rather than [...]]]></description>
		<link>http://www.emergence-media.com/2008/02/defending-seo-why-seo-loves-social-media-linkbait/</link>
			</item>
	<item>
		<title>Twitter: PBWiki doing Conversations or Pitching?</title>
		<description><![CDATA[Being a marketer in the Social Media space, I always tell clients that people do not want to be pitched to but rather have actual conversations&#8230;just like in real life. Recently this week, I was reminded exactly what that means.

I recently asked the &#8220;Twittersphere&#8221; on their thoughts on wikis (specifically, I was thinking for use [...]]]></description>
		<link>http://www.emergence-media.com/2008/02/twitter-pbwiki-doing-conversations-or-pitching/</link>
			</item>
</channel>
</rss>
