http://www.emergence-media.com Between the Internet (Social Media) and Marketing Fri, 20 Nov 2009 19:12:13 +0000 http://backend.userland.com/rss092 en [caption id="attachment_413" align="alignnone" width="500" caption="The Right Social Media Marketing Components for an Agency?"][/caption] For the past few months, I've been rethinking what it means to have a Social Media Marketing line in a Strategy-focused Interactive agency. As Alisa Leonard-Hansen from iCrossing says, there's technically no such thing as Social Media - ... http://www.emergence-media.com/2009/11/fitting-in-social-media-marketing-within-the-agency/ Countless publications and blogs, including this blog, have been dedicated to answering what is the “ROI of Social Media.” The question, however, is misguided. To be sure, this is the question your COO and CFO is asking, but greater men and women reply back and answer the question with ... http://www.emergence-media.com/2009/11/moving-beyond-social-media-ro/ I've been working in the SEO field for over 10 years and have even done Y2K SEO campaigns. And in the past three of those years, I have more keenly focused on SEO and how it relates and integrates with PPC, analytics and Social Media. Well 3 months ago I ... http://www.emergence-media.com/2009/11/career-update-focusing-on-the-%e2%80%9cever-closer-union%e2%80%9d/ Last week, I decided to review the number of followers an official agency twitter account had versus some of their high-profile employees. For most Social Media Practitioners, the results I found were not surprising: More people followed the individual behind the Agency name, rather than the official Agency presence themselves. But ... http://www.emergence-media.com/2009/09/twitter-branding-agency-employees/ [caption id="attachment_320" align="aligncenter" width="480" caption="Stanford's iPhone Application Programming Course Online"][/caption] 1 Million iPhone Application Course Downloads... It was announced yesterday that Stanford's iPhone Application Programming courses have been downloaded over 1 million times on Apple's iTunes University. Stanford University's move to allow anyone with access to iTunes to download a ... http://www.emergence-media.com/2009/05/stanfords-iphone-course-the-million-dollar-branding-campaign/ [caption id="attachment_309" align="aligncenter" width="500" caption="Open Session of ad:tech San Francisco 2009"][/caption] I've been busy writing up articles for the ad:tech San Francisco session for the great folks (like Steve Hall and Angela Natividad) at adtechblog.com. I have one more article to go, but I thought I'd share what I have so far. ... http://www.emergence-media.com/2009/04/adtech-san-francisco-2009-articles/ Hello All, Sorry for the radio silence lately, I've been losing my blog mojo with other activities going on. Anywho, ad:tech San Francisco is kicking off next Tuesday! As with last year, yours truly will be working with Steve Hall as one of the official ad:tech bloggers over at http://www.adtechblog.com. I'll ... http://www.emergence-media.com/2009/04/adtech-san-francisco-me-as-press-party-list/ Here's a repost from a blog post I did for e-Storm International (where I work) from two weeks ago about  Intuit PR issue regarding Intuit's letter inquiring about Mint's user base. _________________________________ Leaking of Intuit’s Letter to Mint.com and the Fallout This morning, word spread quickly of a legal letter from Intuit asking ... http://www.emergence-media.com/2009/03/repost-intuit%e2%80%99s-leaked-letter-to-mintcom-a-lesson-in-social-media-reputation-management/ For a number of years, I've spoken about SEO-PPC keyword management integration and I've spoken a few times about the need to integrate Social Media and SEO efforts. But what many of us have forgotten from time to time is that awareness via display can significantly impact search traffic and ... http://www.emergence-media.com/2009/03/beyond-ppc-and-seo-integration-display-search-integration/ Back in Mid-January, I gave a talk for the Social Media Club at their local SF chapter. As I mentioned before, I spoke with Jose Nuñez from Hiran and Brent Csutoras on the interaciton Social Media and SEO. Interestingly enough, the audience was comprised mostly of PR folks. I'm more used ... http://www.emergence-media.com/2009/03/social-media-club-talk-integrating-social-media-and-seo/ Verizon Customer Service: Viral Video of the Day (February 5th) Today, the FAIL Blog website posted a humorous recording between a Verizon customer and a customer service representatives over a billing issue. As of the the time of this writing (only 8:39 PM of the day of the post), there are ... http://www.emergence-media.com/2009/02/verizon-math-fail-in-social-media-bad-reputations-never-really-goes-away/ Social Media Marketing is as descriptive as saying you do "Interactive Marketing" While there has been much discussion - including here - how "Social Media is a Conversation", it is clear that marketers need more concrete and less theoretical lens to view Social Media. Basically, "how does this make me and ... http://www.emergence-media.com/2009/01/social-media-platform-layout-out-how-it-supports-marketing-pr-community-building-and-customer-relations-goals/ Hello All, Coming up on Wednesday January 21, the Social Media Club San Francisco / Silicon Valley will be hosting a Q&A discussion on integrating SEO and Social Media. I'll be on the panel, joining Jose Nuñez from Hirank. Here's the official description: This month we are joined by Jose Nuñez from Hirank ... http://www.emergence-media.com/2009/01/talking-about-seo-and-social-media-at-smc-on-january-21st-2009/ Last Sunday after brunch, I happened upon a sign in Noe Valley in San Francisco which said “Fuck Mormons” in bright pink (fuchsia?) colors that was a response to the recent Prop 8 Gay Marriage ban that was passed in California. Click to See URL Referrals for photo (24-36 Hours) I uploaded ... http://www.emergence-media.com/2008/11/fck-mormons-social-media-journey-from-flickr-to-cbs-5-local-tv-news/ Via a blogger who linked to me, I found this incredible social media/new marketing webinar by the SocialRep CEO titled "Beyond Monitoring: Managing Social Media Engagement", which presents a wonderfully refreshing and wholistic look at Social Media ("The Conversation") vis-a-vis CRM and as part of the integrated customer lifecycle: Which can be ... http://www.emergence-media.com/2008/10/crm-social-media-integrating-into-the-customer-lifecycle/ Social Media & Reputation Management: The Why and The How View SlideShare presentation or Upload your own. (tags: social media) Last week, I presented at the Social Media: The Marketing Summit panel on Reputation Management. The SMMS is a sister conference of Online Market World, which is held in San Francisco. Speakers ... http://www.emergence-media.com/2008/10/reputation-mangement-a-social-media-marketing-summit-presentation/ With over 25 speakers from the social media world, the Social Media: The Marketing Summit will be kicking off soon the at Moscone West in San Francisco, October 1-2. If you'd like some discount codes to attend the event, let me know and I'll get them to you. I feel very ... http://www.emergence-media.com/2008/09/social-media-the-marketing-summit-yep-im-speaking-there/ Google Analytics: Tracking Online and Offline Worlds For some time now, Google Analytics have offered the ability to track both website visits and television commercial impressions (views), if the commercial was bought via Google. The graph has always shown a peak of what multi-channel analytics can look like: a single dashboard to ... http://www.emergence-media.com/2008/09/what-is-multi-channel-analytics-is-it-just-a-glorified-dashboard/ SMS from Obama Campaign for Opting-In VP Notification Text Message As you may know, the Obama Campaign this week announced that supporters can sign-up to be the first to know about who Barack Obama's VP nomination pick is via text messaging. Obama's campaign has become the defacto case study on use ... http://www.emergence-media.com/2008/08/obamas-vp-pick-notification-via-sms-text-more-than-a-gimick/ Random Friday Thought So who in 2005 ever thought that SAP, a gigantic enterprise software company, would be on a service called "Twitter" asking people what they think of a "Chumby"? Not me. See the second Twitter post below. [caption id="" align="alignnone" width="357" caption="SAP on Twitter talking about the Chumby"][/caption] Related posts:Branding on Twitter: ... http://www.emergence-media.com/2008/08/surreal-social-media-moment-sap-on-twitter-talking-about-chumby/ Jeremy Toeman, a fellow friend and colleague of strong opinion (I mean that in a good way Jeremy), titled a post "Stop Trusting the Internet!", a missive against rumors, misleading headlines, exaggerations and falsehoods that exist on the Internet: "Let’s face it, the news is more about entertainment and ... http://www.emergence-media.com/2008/07/psst-jeremy-toeman-thats-why-social-media-is-a-big-deal/ Social Media : It's Powerful Because Our Minds Aren't Conversations image from b_d_solis Survey after survey have shown how word-of-mouth is a powerful force in helping people form decisions on what to buy or what to think of brands and products. Fresh Chat has list of some of the latest data on ... http://www.emergence-media.com/2008/07/word-of-mouth-is-powerful-marketing-its-science/ Happy Independence Day, My Fellow Americans! I know I've neglected this blog for awhile, blame it on an Attention Economy Crash, but with this Independence Day...You'll start to see this blog picking up speed and becoming insightful (I hope!) once again. Cheers! No related posts. Related posts brought to you by Yet Another Related ... http://www.emergence-media.com/2008/07/happy-independence-day/ This is about 15m before the start of ad:tech at ion interactive's coffee meet-up. I'm yet to worn out by the constant writing, twittering, schmoozing and partying that is the life of an ad:tech journalist. :) (Photo Credit: Steve Hall) I've been busy at ad:tech San Francisco last week, covering sessions ... http://www.emergence-media.com/2008/04/adtech-san-francisco-round-up-1/ Hi Everyone, For the duration of the week, I'll be mostly blogging over at AdTechBlog.com to cover ad:tech San Francisco with Steve Hall and six other fine bloggers journalist. Catch up on all the ad:tech fun over at: http://AdTechBlog.com/ http://twitter.com/danielriveong http://flickr.com/photos/emergencemedia And if there are any exclusive ad:tech parties, please send an invite my way! On another ... http://www.emergence-media.com/2008/04/party-at-otis-blogging-at-adtechblogcom/ Twitter - the mobile-based microblogging service - has become the new darling among social media marketers and internet geeks since the SXSWi conference in 2007. Lacking any kind of monetization model, Twitter seems a trendy but not sustainable company, like PointCast in the 1990s. Maybe Twitter wont be around to see ... http://www.emergence-media.com/2008/04/twitter-a-case-study-on-social-media-relations/ (Photo from Thomas Hawk) They say what you say online is there forever. But how trackable is it? The ultimate allure of online marketing is accountability. You cannot count how many people saw a billboard on the 280 freeway, but you can count how many saw a banner ad on CNN. And ... http://www.emergence-media.com/2008/04/social-media-monitoring-broken-conversations-broken-tools/ The past five years have been marked with "social" and "viral" buzzwords about how to best do marketing and advertising. We've been hearing everything from "Tipping Point" and"Mavens" to lots of mentions of "influencer" and "A-List Bloggers". Yet, the increasingly popularity of these terms also breeds confusion. That's how I ... http://www.emergence-media.com/2008/04/word-of-mouth-vs-tipping-point/ Hello All, We're two weeks away from ad:tech San Francisco on April 15-17! I'll be working with Steve Hall of Adrants and other cool bloggers to cover ad:tech for AdTechBlog.com. I can't confirm what sessions I'll be covering yet, but it will be fun. If you'll be at ad:tech San Francisco, feel ... http://www.emergence-media.com/2008/04/covering-adtech-san-francisco-for-adtechblogcom/ U.S. Senator Obama gives his speech on Race (mentions YouTube) When reading U.S. Senator Barack Obama's speech on race this month, one particular line caught this marketer's eye: And I confess that if all that I knew of Reverend Wright were the snippets of those sermons that have run in an endless ... http://www.emergence-media.com/2008/03/social-media-entering-the-global-cultural-mainstream/