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	<title>Emergence Media</title>
	<link>http://www.emergence-media.com</link>
	<description>Between the Internet (Social Media) and Marketing</description>
	<lastBuildDate>Sat, 05 Jul 2008 02:10:59 +0000</lastBuildDate>
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	<language>en</language>
	
	<item>
		<title>Happy Independence Day!</title>
		<description><![CDATA[
Happy Independence Day, My Fellow Americans!
I know I&#8217;ve neglected this blog for awhile, blame it on an Attention Economy Crash, but with this Independence Day&#8230;You&#8217;ll start to see this blog picking up speed and becoming insightful (I hope!) once again.
Cheers!
]]></description>
		<link>http://www.emergence-media.com/2008/07/happy-independence-day/</link>
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		<title>ad:tech San Francisco Round-Up 1</title>
		<description><![CDATA[
This is about 15m before the start of ad:tech at ion interactive&#8217;s coffee meet-up. I&#8217;m yet to worn out by the constant writing, twittering, schmoozing and partying that is the life of an ad:tech journalist. :) (Photo Credit: Steve Hall)
I&#8217;ve been busy at ad:tech San Francisco last week, covering sessions for AdTechBlog.com. A great, but [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/adtech-san-francisco-round-up-1/</link>
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		<title>Party at Otis &#038; Blogging at AdTechBlog.com</title>
		<description><![CDATA[
Hi Everyone,
For the duration of the week, I&#8217;ll be mostly blogging over at AdTechBlog.com to cover ad:tech San Francisco with Steve Hall and six other fine bloggers journalist.
Catch up on all the ad:tech fun over at:

http://AdTechBlog.com/
http://twitter.com/danielriveong
http://flickr.com/photos/emergencemedia

And if there are any exclusive ad:tech parties, please send an invite my way!

On another note, my employer, e-Storm International, [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/party-at-otis-blogging-at-adtechblogcom/</link>
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		<title>Twitter: A Case Study on Social Media Relations</title>
		<description><![CDATA[
Twitter - the mobile-based microblogging service - has become the new darling among social media marketers and internet geeks since the SXSWi conference in 2007. Lacking any kind of monetization model, Twitter seems a trendy but not sustainable company, like PointCast in the 1990s.

Maybe Twitter wont be around to see 2010, yet many major brands [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/twitter-a-case-study-on-social-media-relations/</link>
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		<title>Social Media Monitoring: Broken Conversations, Broken Tools</title>
		<description><![CDATA[
(Photo from Thomas Hawk)
They say what you say online is there forever. But how trackable is it?
The ultimate allure of online marketing is accountability. You cannot count how many people saw a billboard on the 280 freeway, but you can count how many saw a banner ad on CNN. And even, if that click became [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/social-media-monitoring-broken-conversations-broken-tools/</link>
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		<title>Responding to Rubel: Word of Mouth and the Tipping Point</title>
		<description><![CDATA[
The past five years have been marked with &#8220;social&#8221; and &#8220;viral&#8221; buzzwords about how to best do marketing and advertising. We&#8217;ve been hearing everything from &#8220;Tipping Point&#8221; and&#8221;Mavens&#8221; to lots of mentions of &#8220;influencer&#8221; and &#8220;A-List Bloggers&#8221;. Yet, the increasingly popularity of these terms also breeds confusion. That&#8217;s how I feel about Steve Rubel&#8217;s latest [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/word-of-mouth-vs-tipping-point/</link>
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		<title>Covering ad:tech San Francisco for AdTechBlog.com</title>
		<description><![CDATA[
Hello All,
We&#8217;re two weeks away from ad:tech San Francisco on April 15-17! I&#8217;ll be working with Steve Hall of Adrants and other cool bloggers to cover ad:tech for AdTechBlog.com. I can&#8217;t confirm what sessions I&#8217;ll be covering yet, but it will be fun.
If you&#8217;ll be at ad:tech San Francisco, feel free to drop a comment [...]]]></description>
		<link>http://www.emergence-media.com/2008/04/covering-adtech-san-francisco-for-adtechblogcom/</link>
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		<title>Social Media: Entering the Global Cultural Mainstream</title>
		<description><![CDATA[
U.S. Senator Obama gives his speech on Race (mentions YouTube)
When reading U.S. Senator Barack Obama&#8217;s speech on race this month, one particular line caught this marketer&#8217;s eye:
And I confess that if all that I knew of Reverend Wright were the snippets of those sermons that have run in an endless loop on the television and [...]]]></description>
		<link>http://www.emergence-media.com/2008/03/social-media-entering-the-global-cultural-mainstream/</link>
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		<title>Quick Post: Del.icio.us Gets Spammed</title>
		<description><![CDATA[There&#8217;s been a lot of fear of Social Media and spamming. On Friday, I saw a perfect example of this on Del.icio.us:

Among the usual top Delicious articles about twitter and social networks were three adult websites. All seeded by the same account and all had tags added by same users. Going back to what I&#8217;ve [...]]]></description>
		<link>http://www.emergence-media.com/2008/03/quick-post-delicious-gets-spammed/</link>
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		<title>Connecting with Me: Twitter, Facebook, Flickr</title>
		<description><![CDATA[Hey All,
If you&#8217;re so inclined, I just wanted to publish my information on where you can reach me:
On Twitter: http://www.twitter.com/danielriveong
On Flickr: http://www.flickr.com/photos/emergencemedia
On Facebook: http://www.facebook.com/people/Daniel_Riveong/11700085 
By the way, on Facebook, unless I know you personally, I&#8217;ll add you under &#8220;Limited Profile&#8221; view. I&#8217;m attempting to separate my Personal and Public profiles on the web.
]]></description>
		<link>http://www.emergence-media.com/2008/03/connecting-with-me-twitter-facebook-flickr/</link>
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		<title>Defending SEO: Why SEO loves Social Media &#038; Linkbait</title>
		<description><![CDATA[
Steve Rubel of Micro Persuasion caused a stir in the SEO community last week by declaring that &#8220;SEO Shenanigans Pose a Clear and Present Danger to Social Media&#8220;, writing:
&#8220;I have recently witnessed a disturbing trend. Some respected experts are advocating launching social media marketing programs solely for the purpose of influencing search engines, rather than [...]]]></description>
		<link>http://www.emergence-media.com/2008/02/defending-seo-why-seo-loves-social-media-linkbait/</link>
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		<title>Twitter: PBWiki doing Conversations or Pitching?</title>
		<description><![CDATA[Being a marketer in the Social Media space, I always tell clients that people do not want to be pitched to but rather have actual conversations&#8230;just like in real life. Recently this week, I was reminded exactly what that means.

I recently asked the &#8220;Twittersphere&#8221; on their thoughts on wikis (specifically, I was thinking for use [...]]]></description>
		<link>http://www.emergence-media.com/2008/02/twitter-pbwiki-doing-conversations-or-pitching/</link>
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		<title>Happy Friday: Paid Search 101 Rap Video</title>
		<description><![CDATA[Happy Friday, here&#8217;s a YouTube video on PPC

This is how we&#8217;ll get down in all future client training meetings.
This Paid Search 101 Rap Video was found via Laura Lippay from Facebook. So kudos to her for the find!
]]></description>
		<link>http://www.emergence-media.com/2008/02/paid-search-101-rap-video/</link>
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		<title>New York Times Polling Project: Social Media &#038; Newspapers</title>
		<description><![CDATA[

During the February 5th US Elections (aka &#8220;Super Tuesday&#8221;), I noticed on Twitter that people were participating in the New York Times&#8217; &#8220;Polling Place Photo Project&#8221; website, a place to share photos and experiences of voting in the US on election day.
This New York Times website serves two interesting thought pieces on Social Media and [...]]]></description>
		<link>http://www.emergence-media.com/2008/02/new-york-times-polling-project-social-media-newspapers/</link>
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		<title>&#8220;Social Network Fatigue&#8221;: Expect to hear that alot in 2008</title>
		<description><![CDATA[Start-up investor, Esther Dyson, once remarked that &#8220;Facebook is the New Google&#8220;. That was back in 2007. 2008 will be the year the term “Social Network Fatigue” will be thrown about more and more as the buzzword du jour.  While mid-2007 marked the high point in Facebook mania, we will see heavier scrutiny in [...]]]></description>
		<link>http://www.emergence-media.com/2008/02/social-network-fatigue-expect-to-hear-that-alot-in-2008/</link>
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		<title>Adobe&#8217;s Blogger Response to the Omniture Tracking Issue</title>
		<description><![CDATA[
Case Study in Crisis Management via Blogging

A few weeks ago, ValleyWag and others brought a story about how some blogger found out that certain Adobe software seemed to secretly send data to Omniture via an obscure looking URL. Of course, anything about company spying took off in a frenzy.
Interestingly, John Nack, Senior PM for Adobe, [...]]]></description>
		<link>http://www.emergence-media.com/2008/01/adobes-blogger-response-to-the-omniture-tracking-issue/</link>
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		<title>WGA Writer Strike: The Longtail Revenue is at Stake</title>
		<description><![CDATA[
My friend Nina speaks out on the WGA Strike
The WGA Writer strike has been ongoing for more than two weeks now. At the heart of it, the WGA Writer Strike is a signaling that writers and the producers knows that the future of film and televisions shows is not in cable television, but with in [...]]]></description>
		<link>http://www.emergence-media.com/2007/11/wga-writer-strike-the-longtail-revenue-is-at-stake/</link>
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		<title>Facebook Demographic &#038; User Statistics Fun</title>
		<description><![CDATA[
Ever wanted to reach Halliburton Employees, 30-65, from Texas?
I&#8217;ve been playing around with the Facebook advertisement system, even posting a few ads here and there. The most fun I have right now is using Facebook&#8217;s  ad targeting tool to mine the demographic data from their user profiles.
A marketer can target users by workplace (ranging [...]]]></description>
		<link>http://www.emergence-media.com/2007/11/facebook-demographic-user-statistics-fun/</link>
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		<title>Email Pitches to Bloggers: Where to go with Blogger Relations</title>
		<description><![CDATA[
Marshall Kirkpatrick is Angry at Bad Blog Pitches.
Last week was a rough week for marketing and PR professionals in the blogosphere. Chris Anderson (Wire/Longtail), David Meerman and Marshall Kirkpatrick (Read/Write, TechCrunch) wrote critical posts to PR folks who are trying to reach out to bloggers. Chris even published a list of emails from PR people [...]]]></description>
		<link>http://www.emergence-media.com/2007/11/email-pitches-to-bloggers-where-to-go-with-blogger-relations/</link>
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		<title>Go Beyond Blogger Outreach, Embrace Community Marketing &#038; Relations</title>
		<description><![CDATA[
 The SF Conservatory of Music has hosted a blogger event.
What has your company done?
Along with the tidal wave of Social Media buzzwords hitting marketing and PR departments, “blogger outreach campaigns” is a big one. Blogger Outreach Campaigns are seen as the new “word of mouth” campaign, which is being looked at as a way [...]]]></description>
		<link>http://www.emergence-media.com/2007/10/go-beyond-blogger-outreach-embrace-community-marketing-relations/</link>
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		<title>Digital Survivor Challenge: My Team Won!</title>
		<description><![CDATA[Last week, I mentioned the Digital Survivor Challenge, where the panelist (that includes me!) were challenged to take in sample businesses from the audience and develop and present a marketing plan outline in 10 minutes. Well two rounds later, the audience voted on the winner and we came out on top!

The two businesses we had [...]]]></description>
		<link>http://www.emergence-media.com/2007/10/digital-survivor-challenge-my-team-won/</link>
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		<title>SEO &#038; PPC Search Marketing Mix: A Mini Powerpoint Presentation</title>
		<description><![CDATA[As part of reaching out to a broader audience and trying new content, I&#8217;m re-purposing some of my postings as PowerPoints on SlideShare.net for distribution.
Below is a mini PowerPoint on integrating PPC &#038; SEO, drawing from several of my posts. I&#8217;ll update this PowerPoint this weekend. I&#8217;m pushing this out today as part of a [...]]]></description>
		<link>http://www.emergence-media.com/2007/10/seo-ppc-search-marketing-mix-a-mini-powerpoint-presentation/</link>
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		<title>Budgets Shifting to Social Media WoM over SEO?</title>
		<description><![CDATA[
Move over SEO, Social Media Marketing has the Cash Now?

Talking with clients and those in the marketing industry, there appears to be an increasing interest in Social Media/Word-of-Mouth at the cost of SEO. Search Engine Optimization has been hot from 2004-2006, but we’re now seeing budgets being shifted to Social Media/Word of Mouth.
Is this true [...]]]></description>
		<link>http://www.emergence-media.com/2007/10/budgets-shifting-to-social-media-wom-over-seo/</link>
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		<title>I&#8217;ll be on Survivor! This Thursday, October 11</title>
		<description><![CDATA[
Ok, maybe not that well known Survivor show.
This coming Thursday, October 11, I will be a panelist (contestant) at HispanicNet’s &#8220;Digital Survivor Challenge&#8221;, where I, along with others, will be in a &#8220;Digital Survivor&#8221; contest to show start-ups and others how to easily set-up &#8220;a dynamic business and web presence on the cheap&#8221;. I&#8217;ll be [...]]]></description>
		<link>http://www.emergence-media.com/2007/10/ill-be-on-survivor-this-thursday-october-11/</link>
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		<title>Gavin Newsom Case Study: Facebook for PR, Branding, and Press Room</title>
		<description><![CDATA[
Mayor Gavin Newsom&#8217;s Facebook Profile
Summary: Mayor Gavin Newsom &#038; the Personal Brand
There has been a lot of talk on the need to develop the “Personal Brand” and to help build connections to the audiences, customers or even voters via Social Media.
While there is a lot of theory and experimentation, one great example of this has [...]]]></description>
		<link>http://www.emergence-media.com/2007/10/gavin-newsom-case-study-facebook-for-pr-branding-and-press-room/</link>
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		<title>Technorati Ads: &#8220;Adult&#8221; Ads on my Technorati Search?</title>
		<description><![CDATA[
Is that Porn on My Technorati?
I do not usually do speculative postings on companies on Emergence-Media, but this ad on Technorati (while I was doing research on Google Analytics filters) took me by surprise. The thought of Technorati running ads for an &#8220;adult&#8221; dating service does bode well as a sign of confidence, especially their [...]]]></description>
		<link>http://www.emergence-media.com/2007/10/technorati-ads-adult-ads-on-my-technorati-search/</link>
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		<title>UGC and SEO: Going for the Long Tail Keywords?</title>
		<description><![CDATA[TripAdvisor and Yelp are some of the key examples towards how UGC can lead to dominating SEO rankings. But how does it fit with the overall SEO and PPC key strategy? What should be considered?
Why Companies Are Going UGC: Community, Conversion &#038; SEO
Lee Odden has laid out the reasons for UGC, citing some of the [...]]]></description>
		<link>http://www.emergence-media.com/2007/09/ugc-and-seo-going-for-the-long-tail-keywords/</link>
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		<title>Returning from Burning Man 2007</title>
		<description><![CDATA[ 

Big Rig Jig
Hey All, I just got back from Burning Man, surviving dust storms, the extreme weather and the igniting of 900 gallons of jet fuel. I&#8217;m just finally getting up to speed with blogs, emails, and client meetings. Tomorrow night us e-Storm folks will have a nice dinner with the folks over from [...]]]></description>
		<link>http://www.emergence-media.com/2007/09/returning-from-burning-man-2007/</link>
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		<title>SES 2007 San Jose - Quick Wrap Up</title>
		<description><![CDATA[SES San Jose 2007 Quick Wrap-Up

Search Engine Strategies 2007 San Jose came and went. While I didn&#8217;t find any earth shattering changes in the landscape, it was a good chance to trade SEO tips, meet SEOers like Todd Malicoat and Lee Odden. I could in no way compete in the same way that Lee and [...]]]></description>
		<link>http://www.emergence-media.com/2007/08/ses-2007-san-jose-quick-wrap-up/</link>
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		<title>Off to SES San Jose 2007</title>
		<description><![CDATA[

I know I havn&#8217;t been active lately, but I&#8217;ll be at the Search Engine Strategy conference tomorrow for the whole period from Monday, August 20 to Thursday, August 23. It&#8217;ll be an extra busy week because I&#8217;ll be at Burning Man after that.
I&#8217;ll be blogging through the week so leave comments here if you&#8217;re at [...]]]></description>
		<link>http://www.emergence-media.com/2007/08/off-to-ses-san-jose-2007/</link>
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